1. Do Now! LOOK AT THE STRUCTURE OF THIS ANSWER
Nestle want consumers to associate KitKats with break time. Their advertising slogan says ‘have a break, have a KitKat’. They have linked KitKats with breaks to suggest that they go together. Therefore, when people have a break, they will associate the break with having a KitKat and sales of KitKats will hopefully increase.

2. P.E.E answers
POINT: Nestle want consumers to associate KitKats with break time. EVIDENCE: Their advertising slogan says ‘have a break, have a KitKat’. EXPLAIN: They have linked KitKats with breaks to suggest that they go together. Therefore, when people have a break, they will associate the break with having a KitKat and sales of KitKats will hopefully increase.

3. 2.1.1 - Business Type - Ownership
Lesson Objectives
Define Key Terms
List and explain 3 advantages and 3 disadvantages of each type of ownership
Explain why some businesses choose to change organisational structure
Answer exam questions on the topic of ownership

4. Key Concepts:
Ownership comes in 4 main structures: Unlimited Companies have U__________ L______________ because they are U________________ (meaning the business and owner(s) have the same legal identity) Limited Companies have owners called s_____________ who are entitled to a share in the profits called d______________

5. In the exam… Types of exam questions
“Outline two advantages of a business operating as a Sole Trader” marks
“Using the business example above, is a Partnership the best form of ownership for the business? Give reasons for your answer, explaining why the other forms are not the best choice” marks
SKILLS I NEED IN THE EXAM:
Recommend with adv/dis for EVERY organisational structure
Explain why some business will want to change structure

6. Key Terms
Sole Trader: Partnership: Ltd: PLC

7. Type
Definition
Advantages
Disadvantages
Reasons to move to a larger structure
Sole Trader 1. 2. 3. 4.
Partnership
Ltd
PLC

8. Sole Traders
Disadvantages
Advantages

9. Partnership
Disadvantages
Advantages

10. Ltd
Advantages
Disadvantages

11. PLC
Advantages
Disadvantages

12. Plenary Lesson Objectives Define Key Terms
List and explain 3 advantages and 3 disadvantages of each type of ownership
Explain why some businesses choose to change organisational structure
Answer exam questions on the topic of ownership