1. CLASS EXERCISE #2 Germaine Johnson

2. PORTER’S GENERIC STRATEGY My competitive strategy will be a mix between lowest cost within an industry segment and better product/service within an industry segment.

3. TARGETED SEGMENT My targeted segment would be local business. More specifically new to fresh on their feet companies. Also I would work with people who do freelance.

4. KEY BENEFITS OFFERED Affordable prices and a immersive experience that has the ability to be both done over the internet as well as in person, the choice will be up to the customer. Free consultant, Full-Stack Service, Web Apps, and Mobile Apps. Also I am a huge people person compared to the typical developers.

5. UNIQUE CAPABILITIES Fully customizable and interactive design. Offer courses and tutorials both online video and through appointment on the basics of html5/css3. This helps the customer to be able to perform basic task to maintain their website through their own means.

6. VALUE PROPOSITION My company provides quality Web Design both front end and back end, web apps and mobile apps. My company also provides company with tutorials and session with learning basic HTLM and CSS code to help maintain and update their site.