1. ENGAGE! The Complete Guide For Brands and Businesses to Build, Cultivate, and Measure Success in the New Web By: Brian Solis Presented by: David Lafferty

2.  Brian Solis is a published author and one of the great innovators of Social Media and its uses.  He is principal of FutureWorks, a business consulting firm that helps to create and change social programs for use by Fortune 500 companies.  He also has a blog, BrianSolis.com, which is among the world’s leading business and marketing websites. About the Author

3.  Brian writes this book as a guide to helping people understand the importance of social media to their business or brand names.  Not only for marketing, but strengthening the base company.  Also creating relationships among your customers, so as to reach out to them with products they want/need. What is this book about?

4.  This book contains a foreword by Ashton Kutcher, which was really cool. “We have to Engage to Learn”  There are 26 chapters and a conclusion  Many of the chapters are really interesting such as:  Chapter 1: Social Media Manifesto  Chapter 15: Fusing the Me in Social Media and the We in the Social Web  Chapter 18: The Conversation Prism Content

5. How does it hold up? Strengths?  Very Helpful  Easy to understand  A lot of context & real world applications/examples Weaknesses?  It’s a bit on the long side (300 pages)  It’s definitely geared more toward the business side

6. In Conclusion, This book is really “engaging” (ha-ha) and if you have the chance or extra time to read it I would definitely suggest it! You’ll learn a lot.