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Copyright 2016 FUJITSU RESEARCH INSTITUTE CSR and Inclusive Business in Japanese Companies February 18 2016 Takafumi Ikuta Senior Research Fellow, Economic.

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Presentation on theme: "Copyright 2016 FUJITSU RESEARCH INSTITUTE CSR and Inclusive Business in Japanese Companies February 18 2016 Takafumi Ikuta Senior Research Fellow, Economic."— Presentation transcript:

1 Copyright 2016 FUJITSU RESEARCH INSTITUTE CSR and Inclusive Business in Japanese Companies February 18 2016 Takafumi Ikuta Senior Research Fellow, Economic Research Center, Fujitsu Research Institute (FRI)

2 Keidanren Survey on Corporate Philanthropic Activities (CPA) ( 357 companies ) FY2014 CPA total expenditure JPY 175 billion CPA expenditure per company JPY 490 million Percentage of ordinary profits 1.84 % Steady corporate philanthropic activities Copyright 2016 FUJITSU RESEARCH INSTITUTE 1 Source: Japan Keidanren Hundred million JPY % FY Expenditure for earthquake

3 8.9 12.4 14.0 Growing BOP business as core business Copyright 2016 FUJITSU RESEARCH INSTITUTE 2 % Planning Started Source: FRI based on Toyo Keizai Inc.’s “CSR Companies Complete Guide” 14.6 16.2 25.6 27.4 20.9 Future business opportunity Ongoing business activities 26.4 26.9 Toyo Keizai Inc. “CSR Companies Complete Guide” ( 1,325 companies in 2015 )

4 Sphere of the CSR in ICT Sector 3 Copyright 2016 FUJITSU RESEARCH INSTITUTE

5 Case: Fujitsu’s challenge Copyright 2016 FUJITSU RESEARCH INSTITUTE 4 Smartphone-Based, Participatory Disaster Information-Sharing System (Jakarta, Indonesia) Residents collect information on river levels and rainfall and share with the community Push alerts from Disaster Information Management System


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