1. November 2015 Viewing Trends Overview

2. Irish adults aged 15+ watched TV for an average of 3 hours and 43 minutes each day in November 2015. Exactly the same mins per day as in November 2014 89% (3hours 19 mins) of this viewing was live with the other 11% (25 min per day) time shifted. Total Viewing November 2015 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

3. Housekeepers with children watched an average of 3 hours 31 mins of TV every day in November 2015 Average Minutes Viewed Daily November 2015 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

4. PVR ownership is now at 58%. The vast majority of viewing is to live TV. The % of live TV viewing has declined slightly year on year for individuals and has increased for younger audiences. Interestingly 15-24 year olds are watching more TV than this time last year with an increase of 10 mins per day yoy. TV Viewing Live v Time shift Year on Year Nov 2015 v’s Nov 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National PVR Ownership Sept 2014 57% Sept 2015 58%

5. TAM Ireland subscribing channels reached 92% of housekeepers, 92% of housekeepers with kids, 90% of ABC1 adults and 88% of 25 - 44 yr olds each week in November 2015 Weekly reach of TAM Ireland subscribing channels November 2015 Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

6. Commercial Impacts November 2015 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

7. Average Number of Commercial Spots seen per Day November 2015 AudienceAverage Number of Spots seen per Day Individuals 4+32 Adults 15+35 Adults 15-2423 Adults 15-3422 Adults 25-4425 Adults 45+46 Adults ABC126 Housekeepers40 HK with Kids30 Children18 Source: TAM Ireland Ltd / Nielsen TAM Based on ROI Commercial Channels, Consolidated, National

8. Top 10 Advertisers November 2015 Based on 30” sec 000s, Individuals 4+ Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National 1 PROCTER & GAMBLE IRELAND 2 LOREAL 3 ALDI STORES LTD 4 LIDL IRELAND GMBH 5 HYUNDAI IRELAND 6 DUNNES STORES LTD 7 DIAGEO 8 BSKYB LTD 9 EIR 10 TOYOTA IRELAND