1. Unit 3 – Politics of Democracy Chapter 9 “A government can be no better than the public that sustains it” Franklin D. Roosevelt

2. Public Opinion Attitudes or beliefs shared by a significant portion of adults about politics, public policy, or issues. – Measured in percentages – Must be a topic that calls for political action Expressed through interest groups, media reports (most unreliable), election results (most reliable) and public opinion polls (most common)

3. Public Opinion Polls Straw polls – Random samples – inaccurate Sample polls – Scientifically calculated – Cross section of the population Problems with polls – Wording can change the result – Yes or no answer to complex issues – Creates public opinion for people on the fence – Sampling errors can effect results

4. The Political Spectrum Ideology – Set of basic beliefs on culture, life, government and society. Often separated into conservative and liberal views in America What is Conservative? What is Liberal?

5. One Way to Look at things Liberal Economics Conservative Economic liberals favor broad government involvement in economic policymaking and regulation of business. Economic conservatives favor limited government involvement in economic policymaking and reg. of business. Liberal Political/Social Conservative Social and political liberals favor limited government regulation of individual behavior. Social and political conservatives favor broad government regulation of individual behavior. Liberal Constitutional Conservative Loose interpretation of the Const. Strict interpretation of the Const.

6. Other view Moderates – tend to compromise important ideas on both sides Radicals – no compromise – only one way to do things Ideologues – opinions don’t fit either conservative or liberal views – Tend to focus all of their energy in one issue Most Americans hold much stronger opinions about policies that affect their own lives – Change as their lives change – Neutral about other issues

8. What effects ideology? Political Socialization – The process through which an individual acquires a particular political orientations; the learning process by which people acquire their political beliefs and values

9. Agents of Political Socialization Family – Party Identification – Most important – informal Schools – Public Schools – Higher Education = more politically involved Peers, Friends, & Opinion Leaders – Unions and CEOs – Teachers, Talk Show Hosts, the President

10. The Media – Focus on stories that they want to form peoples opinion – Jay Leno & The Daily Show – MTV “Choose or Lose” – Candidate Appearances – The Internet Generational Events – The Depression – WW II & the Cold War – Vietnam, Watergate, Monica Gate – JFK, Challenger, & 9/11/01

11. Interest Groups An organization of people with common objectives who actively attempt to influence government policy makers – There is strength in numbers – Examples: AARP NRA – national rifleman’s association NEA – national education association

12. Purpose of Interest Groups Influence public policy Bridge the gap between citizens and government – how Raise public awareness Give “expert” information to public officials Check public officials

13. How interest groups shape public policy Lobbying Provide election support Political Action Committees (PAC) – Advertise for the candidate (issue ads) – Soft money Bring lawsuits Demonstrations Use of the media Mass mailings/rate legislators