1. Chapter 3 Cultural Conformity & Adaptation

2. Section 1: A. The American Values System

3. 1. Personal achievement

4. 2. Rugged Individualism

5. 3. Hard Work

6. 4. Morality / Humanitarianism

7. 5. Efficiency / practicality

8. 6. Progress / Material comfort

9. 7. Equality / Democracy

10. B. Our Changing Values 1. Self-fulfillment

11. 2. Environmental protection

12. 3. Education and religion

13. Section 2: Social Control

14. A. Enforcing norms of society

15. 1. Internalization – becomes part of someone’s personality conditioning them to conform.

16. 2. Sanctions- rewards & punishments to enforce conformity to norms

17. Types of sanctions

18. a. Positive sanction – action that rewards behavior

19. b. Negative sanction – punishment or threat of punishment to enforce conformity

20. c. Formal sanctions – rewards and/or punishments given by an organization or agency.

21. d. Informal Sanctions – spontaneous expression of approval or disapproval by a person or group

22. Section 3: Social Change

23. A. Main sources of social change

24. 1. Shifts in values and beliefs

25. 2. Technology

26. 3. Population

27. 4. Diffusion, Globalization, & Acculturation

28. 5. Physical environment

29. 6. Wars & conquest

30. B. Factors that resist change

31. 1. Ethnocentrism

32. 2. Cultural lag - Culture changes faster than our ability to handle it

33. 3. Vested interest When person, people, company, etc. benefit by the status quo When person, people, company, etc. benefit by the status quo

34. * Multiculturalism & Political Correctness * (Views of The New Right)