1. User-Centered Design September 14th, 2004

2. Doug Ward, The Centech Group Certified Advanced ColdFusion Developer wardd@centechgroup.com 301-975-5074

3. User-Centered Design September 14th, 2004 What’s the problem? What’s the solution? How do you do it?

4. What’s the problem? Aggravated customers Lost customers Lost money

5. User-Centered Design “...Usability really just means making sure that something works well: that a person of average (or even below average) ability and experience can use the thing - whether it's a Web site, a fighter jet, or a revolving door - for its intended purpose without getting hopelessly frustrated.” - Steve Krug

6. User-Centered Design Don’t make me think! Web pages are actually billboards Usability requires user-testing

7. Things that make you think Mystery links Happy text Misused conventions Bad page structure

8. Billboard Design 101 Create a clear visual hierarchy Get to the point! Direct users to what they want

9. Usability Testing Testing one user is 100% better than testing zero users Start testing early The importance of representative users is overrated Testing is an iterative process

10. What to test “Get it” testing Key task testing

12. User-Centered Design Don’t make me think! Web pages are actually billboards Usability requires user-testing

13. Resources Steve Krug - "Don't Make Me Think" –http://www.sensible.com/ Jakob Nielsen & Marie Tahir - "Homepage Usability" –http://www.useit.com Jesse James Garrett - "The Elements of User Experience" –http://www.jjg.net/ Louis Rosenfeld & Peter Morville - "Information Architecture" –http://www.louisrosenfeld.com/home/ Douglas K. Van Duyne, James A. Landay, Jason I. Hong - "The Design of Sites" –http://www.designofsites.com/

14. Thank You!