1. Building Your Next Web

2. Agenda Industry Trends Demand drivers Creating the Next Web experience –Optimize –Create –Grow Summary Resources

3. Web-Hosting Market Source: Yankee Group 2006 Revenue in Billions

4. Industry Trends Hosting Trends –Commoditization –Consolidation –Entry of Giants End User Trends –Internet ubiquity –Maturing of Internet Advertising enabling new business models –SMBs embracing Software + Services –Developer market growing

5. Deliver the Next Web Now Get ahead of the competition and grow your business GROWGROWOPTIMIZEOPTIMIZE CREATECREATE Microsoft partnership to grow your business Understand end customer needs Find new audience by leveraging Microsoft’s research Create compelling offers Incrementally add new services Differentiate beyond operational excellence Optimize your infrastructure to lower TCO Scale as you grow Utilize prescriptive guidance and tools

6. OPTIMIZEOPTIMIZE Optimize your infrastructure to lower TCO Optimize

7. Windows Based Hosting (WBH) The Microsoft Solution for Windows-based Hosting consists of a set of independent components divided into two categories: –Infrastructure components Designed to streamline management, administration, and monitoring of the hosting environment and to lower operational costs –Hosted services components Managed applications that are deployed on top of the infrastructure component of the Microsoft Solution for Windows-based Hosting version 4.5CREATECREATEGROWGROWOPTIMIZEOPTIMIZE

8. Key Pillars Web Solid Foundation for Your Business Workloads Virtualization Internet Information Services 7.0 Windows SharePoint Services Windows Media Services Windows Server Virtualization Terminal Services RemoteApp™ Terminal Services Gateway Security Network Access Protection Read-Only Domain Controller Federated Rights Management Server Manager Windows PowerShell™ Windows Deployment Services Server Core Next Generation Networking High Availability Clustering ReliabilityReliabilityManagementManagement PHP Support Built-in.NET support Better Site Density Diagnostic Tools Secure Publishing PHP Support Built-in.NET support Better Site Density Diagnostic Tools Secure Publishing Reduced Attack Surface PHP Applications Extend/Modify IIS Features Lower TCO IIS 7.0 Enhancements BenefitsBenefitsCREATECREATEGROWGROWOPTIMIZEOPTIMIZE

9. CREATECREATE Deploy MS hosting platform and create differentiated offerings for your customers Create

10. Deliver richer experiences web desktop RIA web desktop CREATECREATEGROWGROWOPTIMIZEOPTIMIZE

11. Hosting With SQL Server Web Admin Tool Integration of Publishing into Database Built on Enterprise Class Database Best of breed development tools using Visual Studio Improved publishing using Data Publishing Wizard Multi-tenancy support using Windows Based Hosting guidance 75% Attach Rate for database in Dedicated hosting Upsell from SQL Express to SQL Workgroup or Standard What’s Next Trends Why SQL Server? CREATECREATEGROWGROWOPTIMIZEOPTIMIZE

12. SharePoint Hosting CREATECREATEGROWGROWOPTIMIZEOPTIMIZE Applications for SMBs, opportunities for Developers Intranet for business Project sites Extranet: Stay in touch with customers and suppliers Publish and broadcast (blogs and wikis) Run business operations cost-effectively (Application Templates) Developers can create applications quickly (SharePoint Designer, ASP.NET, Visual Studio)

13. Why PHP on Windows? Provide customers with more options Target open source community with the MS platform Better troubleshooting (Failed Request Tracing, Runtime Status & Control API) Windows includes an enterprise directory service, deployment and management tools and virtualization technology Lower costs by supporting PHP and ASP.net applications on a single platform MS FastCGI IIS7 IIS6 PHP Support CREATECREATEGROWGROWOPTIMIZEOPTIMIZE

14. Grow GROW Reach more customers to grow your business

15. What Is The Microsoft Service Provider Licensing Agreement? Pay-as-you-go licensing Avoid upfront costs Map your licensing costs to your business model Get the latest software versions CREATECREATEGROWGROWOPTIMIZEOPTIMIZE

16. Microsoft Partner Program An integrated partner program that –Recognizes your expertise –Rewards you for your impact –Delivers value to help you be successful Which can help you to –Realize your business potential –Extend your market reach –Increase operational efficiencies Hosting Specialization in Advance Infrastructure competency Registered Members CREATECREATEGROWGROWOPTIMIZEOPTIMIZE

17. Helping You Get Into The Business… ADS – Architecture and Design Session BDS – Business Development Session Sales Training and Tool Kit –Marketing email templates, brochure template, product manager guide, persona descriptions, battle card, objection handling, telesales script, sales presentation, web site template, TCO tool CREATECREATEGROWGROWOPTIMIZEOPTIMIZE

18. Microsoft Hosting Program (MSHP) Created to provide hosting service providers with –Knowledge –Resources to lower operational costs –Increase revenue through deployment of enhanced managed services – whatever the size of the hosting operation CREATECREATEGROWGROWOPTIMIZEOPTIMIZE

19. Microsoft’s Web Platform InternetInternet Servers and Infrastructure Windows Server Data Web Servers E-Commerce ToolsTools Developer and Designer Collaboration End Users Web Only and Cross Platform Silverlight ASP.NET and AJAX Windows Vista.NET Client Applications (WPF, Windows Forms) Internet Explorer Mobile.NET Compact Framework SQL Server Compact Edition Any Scenario, Any User Integrated, Interoperable, and Optimized ServicesServices Speed Development and Monetize Your Web Assets TechnologiesTechnologies Applications Leverage Existing Skills and Create Outstanding User Experiences Management Media Server Business applications CREATECREATEGROWGROWOPTIMIZEOPTIMIZE

20. Resources

21. SolutionSolution Customer Business Challenge Case Study: Web Central Increased ARPU and Customer Retention “Churn among our Windows SharePoint Services customers is very low—less than 1 percent. In that sense, it’s a very sticky offering.” - Lee Wade, Product Manager, WebCentral In the face mounting competition, how to create differentiation and increase customer retention Add hosted service offering based on WSS V3 Address the needs of SMBs Meet pent-up demand Facilitate delivery of customized site Support one-stop shopping approach CustomerResults/BenefitsCustomerResults/Benefits

22. SolutionSolution Customer Business Challenge “(The solution) enables us to provide our customers with the high level of service that they have come to expect.” -Paul Wimmer, Lead Systems Developer, Intensive Hosting Leading dedicated hoster wanted to roll out high- performance, fully managed hosting solution Implemented key Windows-based Hosting components:Implemented key Windows-based Hosting components: Server PurposingServer Purposing Update ManagementUpdate Management Accelerated server deployment Accelerated server deployment Improved server build efficiency Improved server build efficiency Achieved scalable, efficient patch management Achieved scalable, efficient patch management CustomerResults/BenefitsCustomerResults/Benefits Case Study: Rackspace Achieved significant operational efficiency

23. SolutionSolution Customer Business Challenge Case Study: Aruba.it Lower TCO for Windows-based services fuels profitability “For the same price and features, 85 percent of our customers prefer Windows over Linux. That enables us to optimize infrastructure and achieve great economies of scale, which lowers TCO dramatically.” – Stefano Cecconi, CEO, Aruba How to manage costs while offering rich features (unlimited bandwidth and diskspace) in shared hosting Optimize on the Windows platform Windows TCO was 16% lower than Linux 85% customers prefer Windows over Linux CustomerResults/BenefitsCustomerResults/Benefits

25. © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.