1. 2.02c Identify Product’s/Services’ Competitive Advantage

2. Competitive Advantage

3. Sources that provide Businesses with a Competitive Edge

4. Types of Competitive Advantages

5. Positional Competitive Advantage

6. Resource-based Competitive Advantage

7. Facts that provide businesses with resourse-based competitve adbantage Capabilities Resources

8. Factors that affet the amount of competition in an industry

9. Factors that effect the type of competition in an industry

10. Impact of strategic groups on competitive advantage

11. Procedures for identifying a product/service competitive advantage

12. Activity 2.02c View the YouTube video “How to Develop Competitive Advantage” (http://www.youtube.com/watch?v=S9O2oPbT3fs&feature =related) and discuss the concept of competitive advantage with students.http://www.youtube.com/watch?v=S9O2oPbT3fs&feature =related Read the article and listing of company attributes found at http://brandingbasics.net/?q=node/10. http://brandingbasics.net/?q=node/10 Review the listing and identify his/her product’s/service’s possible sources of competitive advantage. Discuss his/her product’s/service’s competitive advantage with a classmate, make changes based on the classmate’s input, and insert the information into his/her VIP portfolio.