1. Bernard Fenton – Head of Customer Management Delivering value from channel shift, not just savings

2. Vision for channel shift value or savings? Thinking ….

3. QUEST project Step Change – higher risk Relies on creative people Direction not destination Thinking …. Dr Eddie Obeng – New Rules for the New World

4. Challenge best summarised as …. (Reducing budgets + increasing transactions = Same or more with less!) Thinking …. (£92m savings + 55% increase in contacts)

5. Thinking …. VALUE CouncilCustomer More transactions Lower cost per transaction Optimise use of resource ……. More access Fast & easy Less waiting ….. ……. How do we ensure value for both?

6. Same customer –Council Tax payment –Missed Bin report –Complaint Transaction –Rules based –Assessment –Personal Thinking ….

7. Customer behaviour – is choice a good thing?

8. Starting …. Payment transactions Familiar transaction High volume – 162,000 pa Sizeable opportunity Strategy Brave – turned off channels Meet & Greet Team Took savings from budget

9. Starting …. Success 30% increase in transactions 35% increase in internet payments 37% decrease in cash payments 15% reduction in cheque payments 8% increase in Direct Debit payments Removed 2 FTEs - £50,0000 pa Confidence & Credibility

10. Growing …. Lagan Citizen Portal forms (LCP) On-line transactions Familiar transactions High volume Simple transactions Familiar transactions High volume Simple transactions Streetpride, Customer Feedback In-house team - seconded Rapid development – 90 days Strategy

11. Growing …. Lagan Citizen Portal forms (LCP) Acting as a Trusted Customer Advisor In built eligibility criteria Business rules Routing rules Structured data collection Signposting advice Email confirmation

12. Growing …. Lagan Citizen Portal forms (LCP) 40+ Different LCP forms Approaching 2,000 transactions per month Basis for all Welfare Reform Eligibility Customer surveys Data collection on customer flow

13. Growing …. Lagan Citizen Portal forms (LCP) Saved £50,000 pa in staff reductions 4% of all customer contacts Out of hours access – 35% Customers monitor their own case Created 4,000+ valid email addresses Door step surveys Confidence! Benefits – To date ….

14. Growing …. Lagan Citizen Portal forms (LCP) Integrate payments into LCP forms Book & Pay Transactions Internal applications – car parking New E-Business! Customer segmentation marketing Next Steps

15. Political dimension – what’s in it for them?

16. “More self-service transactions gives our advisors more time to focus on more complex cases or more vulnerable customers” Derby City Council – Cabinet Member for Business, Finance & Democracy

17. What’s in it for them? Increased contacts managed for Adults Health & Housing Gave CYP staff more of their time Lowered the admin cost for Local Assistance Scheme Managed Energy scheme at no additional cost

18. Success factors – ICT, people or something else?

19. Be clear about where you are going Build momentum, prove, create confidence Value & savings for customers & the Council Led by type of transaction Assisted transactions & close channels Members are important stakeholders Learning …. Yes, and …

20. Thank you