1. Check our web site at www.weatherindustry.org Enhancing Public Outreach through the Private Sector 2001 National Hurricane Conference Maria Pirone Director, Global Data Products WSI Corporation

2. The Changing Environment Increased coverage in the traditional outlets Expansion into New Media More Advanced Tools Opportunities for Public Outreach

3. Increased Coverage More stations with Local News & Weather coverage Growth of Cable Stations (CNN, Fox News) Birth of Network “Storm Centers”

4. Increased Coverage Proliferation of Station- sponsored web sites

5. New Media Free Web Sites Remote Devices –Pagers –Handheld PC’s Desktop Alerting via E-mail

6. Free Web Sites

7. More Advanced Tools Local Models GIS Compatible Data Next Generation Crawl Systems More Data Sets

8. Public Outreach Visualizations as Educational Tools

9. Summary Technology has changed the expectations of the public--- “immediate & instantaneous” aren’t fast enough. We need “collaboration, communication and cooperation” to take action to the next level.