1. David Chappell Principal Chappell & Associates SESSION CODE: DPR202

6. Time Competitive Advantage to Firm First firm in an industry implements innovation Second firm in the industry implements innovation Third firm in the industry implements innovation

7. Strategic ITUtility IT Window of differentiation Competitive Advantage to Firm

8. Strategic ITUtility IT Competitive Advantage to Firm CIOs can get an A if they focus here CIOs can at best get a C if they focus here

11. This is an idiosyncratic definition of ALM

12. Deployment End of Life Operations Development Idea Governance

13. Business case development Operations Development Governance Project approved Application removed from service Project Portfolio Management (PPM) Application Portfolio Management (APM)

15. Decisions made jointly by IT and business Decisions led by business Decisions led by IT

18. SDLC, v2 Maintenance SDLC, v1 Operations Development Governance

20. Iteration 1Iteration 2... Iteration N ALM SDLC

21. Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan Consensus appears to be building for this

23. Shared Server, e.g., Microsoft Team Foundation Server IBM Jazz Team Server Design Documents Architecture Tools Requirements Requirements Tools Version Control/ Build Mgmt Development Tools Test Cases Testing Tools Project Statistics Reporting and Tracking Tools

24. Architecture Shared Server Requirements Development Testing Project Tracking

25. Monitor the application Deploy application updates Deploy the application Operations Development Governance

26. This can be a big win for some business strategies

27. Visual Studio Team Foundation Server (TFS) Microsoft Excel SharePoint Visual Studio 2010 IDE Microsoft Test Manager Expression Studio Microsoft Project Project Portfolio Manager System Center Service Manager Configuration Management Database (CMDB) System Center Operations Manager System Center Configuration Manager

32. Business Process YBusiness Process X Steps supported by custom applications ALM

36. Standard task Microsoft Word SaaS CRM implementation ERP package implementation App supporting proprietary process Purchased business logic Custom business logic Unique task

37. Microsoft Word App supporting proprietary process ERP package implementation SaaS CRM implementation Purchased business logic Custom business logic To upgrade: Replace purchased business logic To upgrade: Modify custom business logic To upgrade: Replace purchased business logic and modify custom business logic

38. Window of differentiation Create custom application Create custom software or heavily customize a packaged application Buy a packaged application

43. www.microsoft.com/teched www.microsoft.com/learning http://microsoft.com/technet http://microsoft.com/msdn

45. Sign up for Tech·Ed 2011 and save $500 starting June 8 – June 31 st http://northamerica.msteched.com/registration You can also register at the North America 2011 kiosk located at registration Join us in Atlanta next year