1. By:Luis Ayala and Violetta Bove

2. Enhanced products and services Eliminated retail channel by selling computers directly to consumers Lock in Customers and buyers Raised barriers to market entry Establish alliances Reduced costs

3.  Dell Deals  Laptops and minis  Desktops  Printers and ink  Electronics and accessories  Software

4.  Eliminated the sales channel inventories which allowed Dell to rapidly bring new computers with new technology to the customer.  Dell offers deployment services to organizations to configure and deploy Dell systems, hardware and preinstalled software, into customers’ users environments

5.  If HP’s computers were to be more expensive because the company was being sold through a channel, how could HP compete with Dell?

6.  So that HP can compete with Dell what resources could it offer so it can become a better product, regardless of it being more expensive than a Dell?

7.  Without the Internet, would Dell had been successful? Would it had have enough sells to still be in the market?