1. Beverage Profitability & Your Bottom Line Lee Medoff Beverage Profitability & Your Bottom Line Lee Medoff September 2010 – Bend, Oregon Bull Run Distilling Company

2. Craft Spirit Explosion  200 plus small distilleries in USA  22 Craft Distilleries in Oregon  6 Craft Distilleries in Washington State  Craft Distilleries produce one of a kind spirits  Craft Distilleries complete the Trifecta of Craft Breweries and Artisanal Wineries

3. The Attraction of Craft Spirits  Unique Spirits & Unusual Spirits  Craft Spirits and the Craft of the Cocktail  Oregon Bar Guild (www.oregonbarguild.org)www.oregonbarguild.org  Washington Bar Guild (www.wsbg.org)www.wsbg.org  Local, Local, Local

4. Craft Spirits at the Bar  Percentage vs Revenue  Expanded Variety of Cocktails  Image  Taste

5. Lee Medoff: Co-Founder & Head Distiller Bull Run Distilling Company Lee@bullrundistillery.com 2259 NW Quimby St. Portland, Oregon Thank You September 2010 – Bend, Oregon Bull Run Distilling Company Craft Distilled Spirits: Medoyeff Vodka Pacific Rum Oregon Whiskey