1. History of Digital [Media] TMK University: Digital July 9, 2010

2. agenda firsts & their people growth the webs the bubble competition metrics

3. “If you would understand anything, observe its beginning and its development.” - Aristotle

4. firsts and their people

5. “firsts” Worlds first websitenxoc01.cern.ch Worlds first webpagehttp://nxoc01.cern.ch/hypertext/WWW/TheProject.html First web browserWorldWideWeb (for NeXTStep OS) (1990) First graphical web browserNCSA Mosaic (1993) First popular browserMozilla Netscape 1.0 Mozilla (1994) First domain registeredSymbolics.com (1985) http://www.boutell.com/newfaq/history/fbrowser.html

6. https://www.iwhois.com/oldest/

7. Browser Timelines http://www.blooberry.com/indexdot/history/browsers.htm

10. Important People Tim Berners-Lee Inventor, WorldWideWeb Vint Cerf Father of the Internet Marc Andreesen Mosaic Browser, Netscape

11. growth

12. 2007: 108,810,358 web sites (Netcraft Survey)

13. the webs

14. Introductions of the Webs

15. Web 1.0: static pages Web 2.0 Web 3.0 Web ???

17. Web 1.0: static pages Web 2.0: dynamic content & social networking Web 3.0 Web ???

19. Web 1.0: static pages Web 2.0: dynamic content & social networking Web 3.0: semantic tagging of content Web ???

21. the bubble

22. Nasdaq Composite

23. Trailing 12 Months

31. 1.5 Mainstream Adoption Early Adopters Idea Money In Bank Account (until adoption assuming = revenue)

32. competition

33. Competition 2002 2003 2004 1995 1998

34. metrics

35. Hits Pages Clicks Conversions …..

36. and the future? next week: History of Social & Search

37. Darren Herman Chief Digital Media Officer 212 337 4543 dherman@mediakitchen.tv @dherman76