1. PRESENTERS A LMA R AVENELL A LMA R AVENELL ~ H EAD OF P UBLIC S ERVICES R EBECCA F ERNANDEZ R EBECCA F ERNANDEZ ~ H EAD OF E LECTRONIC R ESOURCES & C OLLECTION M ANAGEMENT

2. GOT LIBRARY OUTREACH STATS? ASSESSING OUTREACH EFFORTS AT THE UNIVERSITY OF TEXAS AT TYLER Now What?

3. A good library is a place, a palace where the lofty spirits of all nations and generations meet ~ Samuel Niger: Yiddish writer, literary critic and historian

4. out·reach (out-rēch′)v out·reached, out·reach·ing, out·reach·es vtr 1 To surpass (another) in reach: She had to outreach her opponent to win the fencing match 2 To be more or greater than; exceed: Demand has outreached supply vintr 1 To go too far 2 To reach out http://www.merriam-webster.com/dictionary/outreach

5. AGENDA Past * Present * Future  Social Media  Printed Media  Displays & Events  Outreach Staff

6. SOCIAL MEDIA TWITTER & FACEBOOK

7. Past Practice  Posts were over-scheduled  Statistics not gathered and maintained  Multiple posts reduced impact of messages

8. SOCIAL MEDIA TWITTER & FACEBOOK Present Practice  Posts are moderately scheduled  Statistics are gathered routinely  Social media is used collaboratively

9. SOCIAL MEDIA TWITTER

10. TWITTER STATISTICS

11. TWITTER (FEWER & BETTER QUALITY POSTS = BETTER RESPONSES)

12. SOCIAL MEDIA Future Practice - Twitter  Use “shout out” or hashtag on Twitter to other campus departments to encourage re-tweets  Participate on other department Facebook pages/Twitter  Use Twitter to boost Facebook use  Tweet pictures that link directly to Facebook

13. SOCIAL MEDIA FACEBOOK

14. FACEBOOK

15. FACEBOOK STATISTICS

16. FACEBOOK (MORE PEOPLE POST ON WALL & SENDING MESSAGES – DOESN’T APPEAR ON FEED – SEPARATE STATS)

17. SOCIAL MEDIA Future Practice - Facebook  Send Facebook link to campus faculty/staff for special events  Participate on other department Facebook pages/Twitter  Include Facebook link on tweets  Place Twitter, YouTube, and Pinterest apps on Facebook page

18. SOCIAL MEDIA Other Future Practices  Provide classes to library staff on the use of social media  Twitter  Facebook  Pinterest  YouTube  Others  Library Staff Include the social media icons (links) on signature blocks

19. PRINTED MEDIA BLOG & NEWSLETTER

20. PRINTED MEDIA BLOGBLOG

21. Past Practice  Adequately used  No idea of reach or impact  No statistics gathered

22. PRINTED MEDIA Present Practice  Moderately used  Reach and impact believed to be very low  No statistics gathered

23. PRINTED MEDIA Future Practice - Blog  Have 2 Staff members responsible for Blog posts  Primary staff member will post twice per month  Secondary staff member will post at least once per month  Also, occasional “guest” bloggers, i.e. library staff post to blog about library related activity  Gather statistics using Google Analytics

24. PRINTED MEDIA PASTNEWSLETTERS PASTNEWSLETTERS

25. Past Practice  Distributed mainly to library staff and some faculty/staff and a few printed copies available in the Library  Not well advertised  Statistics not gathered

26. PRINTED MEDIA CURRENTNEWSLETTERS CURRENTNEWSLETTERS

27. Present Practice  Liaison librarians send to their assigned areas  Some printed copies available in the Library  Advertised and distributed through the campus Bulletin Board  Issues maintained in the Institutional Repository  Statistics currently not gathered

28. PRINTED MEDIA Future Practice - Newsletter  Advertise that printed newsletters are available in the Library  Make known that newsletter may be received electronically by request  Gather statistics using Google Analytics and from Institutional Repository

29. DISPLAYS & EVENTS

30. Past Practice  No sign-In sheets  Pictures taken sporadically  Social media seldom used to promote or advertise  Collaborative events and displays were rare

31. DISPLAYS & EVENTS Present Practice  Sign-In sheets included  Pictures taken of displays and at events  Social media often used to promote or advertise  Increased collaboration of events & displays  University Archives maintains a file of displays and events

32. DISPLAYS & EVENTS Future Practice  Categorize display or event to determine promotion methods (marketing, academic, support, informational, fun, etc.)  Ensure a staff person takes pictures  Include sign-In sheets or count attendees  Create Folders for display or event and file in University Archives  Use social media to promote events and displays  Disseminate surveys at select events  Advertise events on the campus Bulletin Board  Advertise on campus website

33. OUTREACH STAFF

34. Past Practice  One person responsible for most of the activities  Sporadic involvement by other staff

35. OUTREACH STAFF Present Practice  Administrative Outreach Staff  Outreach Team  Groups outside of the Library may participate

36. OUTREACH STAFF Future Practice  Continue team approach  Increase collaboration among staff  Request that staff share outreach activities in library and campus meetings, the blog, newsletters, social media, campus events, and other opportunities

37. Other Ways We Will Improve Outreach  Make the Library Event Calendar available to all UT Tyler faculty, staff, and students  Develop methods to gather stats more consistently (i.e. Google Analytics)  Include occasional polls and surveys on the website  Encourage more student displays and events OUTREACH

38. NOW WHAT?

39.  Archived Blogs, Newsletters and summaries may prove invaluable in the future for history and research  Evidence to increase budget lines  Basis for increasing space and inventing new spaces  Reveals how Library is collaborating with other departments  Supports institutional goals of community engagement  Keeps a record of what is most important, interesting or relevant to users  Documents the changing role of the Library and emphasizes its value  To improve future events USING OUR OUTREACH STATS

40. Questions?

41. Acknowledgements April Borromeo Reference & Outreach Assistant for Social Media Assistance and Information

42. THANK YOU…