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Published byClare Cole Modified over 9 years ago
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PRESENTERS A LMA R AVENELL A LMA R AVENELL ~ H EAD OF P UBLIC S ERVICES R EBECCA F ERNANDEZ R EBECCA F ERNANDEZ ~ H EAD OF E LECTRONIC R ESOURCES & C OLLECTION M ANAGEMENT
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GOT LIBRARY OUTREACH STATS? ASSESSING OUTREACH EFFORTS AT THE UNIVERSITY OF TEXAS AT TYLER Now What?
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A good library is a place, a palace where the lofty spirits of all nations and generations meet ~ Samuel Niger: Yiddish writer, literary critic and historian
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out·reach (out-rēch′)v out·reached, out·reach·ing, out·reach·es vtr 1 To surpass (another) in reach: She had to outreach her opponent to win the fencing match 2 To be more or greater than; exceed: Demand has outreached supply vintr 1 To go too far 2 To reach out http://www.merriam-webster.com/dictionary/outreach
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AGENDA Past * Present * Future Social Media Printed Media Displays & Events Outreach Staff
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SOCIAL MEDIA TWITTER & FACEBOOK
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Past Practice Posts were over-scheduled Statistics not gathered and maintained Multiple posts reduced impact of messages
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SOCIAL MEDIA TWITTER & FACEBOOK Present Practice Posts are moderately scheduled Statistics are gathered routinely Social media is used collaboratively
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SOCIAL MEDIA TWITTER
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TWITTER STATISTICS
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TWITTER (FEWER & BETTER QUALITY POSTS = BETTER RESPONSES)
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SOCIAL MEDIA Future Practice - Twitter Use “shout out” or hashtag on Twitter to other campus departments to encourage re-tweets Participate on other department Facebook pages/Twitter Use Twitter to boost Facebook use Tweet pictures that link directly to Facebook
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SOCIAL MEDIA FACEBOOK
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FACEBOOK
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FACEBOOK STATISTICS
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FACEBOOK (MORE PEOPLE POST ON WALL & SENDING MESSAGES – DOESN’T APPEAR ON FEED – SEPARATE STATS)
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SOCIAL MEDIA Future Practice - Facebook Send Facebook link to campus faculty/staff for special events Participate on other department Facebook pages/Twitter Include Facebook link on tweets Place Twitter, YouTube, and Pinterest apps on Facebook page
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SOCIAL MEDIA Other Future Practices Provide classes to library staff on the use of social media Twitter Facebook Pinterest YouTube Others Library Staff Include the social media icons (links) on signature blocks
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PRINTED MEDIA BLOG & NEWSLETTER
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PRINTED MEDIA BLOGBLOG
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Past Practice Adequately used No idea of reach or impact No statistics gathered
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PRINTED MEDIA Present Practice Moderately used Reach and impact believed to be very low No statistics gathered
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PRINTED MEDIA Future Practice - Blog Have 2 Staff members responsible for Blog posts Primary staff member will post twice per month Secondary staff member will post at least once per month Also, occasional “guest” bloggers, i.e. library staff post to blog about library related activity Gather statistics using Google Analytics
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PRINTED MEDIA PASTNEWSLETTERS PASTNEWSLETTERS
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Past Practice Distributed mainly to library staff and some faculty/staff and a few printed copies available in the Library Not well advertised Statistics not gathered
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PRINTED MEDIA CURRENTNEWSLETTERS CURRENTNEWSLETTERS
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Present Practice Liaison librarians send to their assigned areas Some printed copies available in the Library Advertised and distributed through the campus Bulletin Board Issues maintained in the Institutional Repository Statistics currently not gathered
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PRINTED MEDIA Future Practice - Newsletter Advertise that printed newsletters are available in the Library Make known that newsletter may be received electronically by request Gather statistics using Google Analytics and from Institutional Repository
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DISPLAYS & EVENTS
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Past Practice No sign-In sheets Pictures taken sporadically Social media seldom used to promote or advertise Collaborative events and displays were rare
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DISPLAYS & EVENTS Present Practice Sign-In sheets included Pictures taken of displays and at events Social media often used to promote or advertise Increased collaboration of events & displays University Archives maintains a file of displays and events
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DISPLAYS & EVENTS Future Practice Categorize display or event to determine promotion methods (marketing, academic, support, informational, fun, etc.) Ensure a staff person takes pictures Include sign-In sheets or count attendees Create Folders for display or event and file in University Archives Use social media to promote events and displays Disseminate surveys at select events Advertise events on the campus Bulletin Board Advertise on campus website
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OUTREACH STAFF
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Past Practice One person responsible for most of the activities Sporadic involvement by other staff
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OUTREACH STAFF Present Practice Administrative Outreach Staff Outreach Team Groups outside of the Library may participate
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OUTREACH STAFF Future Practice Continue team approach Increase collaboration among staff Request that staff share outreach activities in library and campus meetings, the blog, newsletters, social media, campus events, and other opportunities
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Other Ways We Will Improve Outreach Make the Library Event Calendar available to all UT Tyler faculty, staff, and students Develop methods to gather stats more consistently (i.e. Google Analytics) Include occasional polls and surveys on the website Encourage more student displays and events OUTREACH
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NOW WHAT?
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Archived Blogs, Newsletters and summaries may prove invaluable in the future for history and research Evidence to increase budget lines Basis for increasing space and inventing new spaces Reveals how Library is collaborating with other departments Supports institutional goals of community engagement Keeps a record of what is most important, interesting or relevant to users Documents the changing role of the Library and emphasizes its value To improve future events USING OUR OUTREACH STATS
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Questions?
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Acknowledgements April Borromeo Reference & Outreach Assistant for Social Media Assistance and Information
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THANK YOU…
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