1. BROADCAST MASTER APPLICATION OVERVIEW

2. Overview Broadcast Master is a complete Channel Management and Ad Sales system providing the ability to manage both scheduling and commercial processes in one system. Broadcast Master consists of the following modules:- Acquisition Master Programme Master Plan Master Schedule Master Sales Master Rating Master Library Master Supervisor All events are updated automatically by the system which allows users to optimize their planning and airtime sales in real time and within one system and one database Removes the need for import and export interfaces between channel management and ad sales systems as these features are completely integrated Provides flexibility and allows a wide variety of configurations to be created, so current workflows can be adapted to new challenges or technology changes. Layouts and filters are easily created. Interfaces to many other external systems are possible due to the ability to export data in different formats

3. All changes to events (programmes, commercials and promos). This features one of the best strengths of the system. This ensures the reliability of the data presented in the final rundown and reduces human error to the maximum

4. The Rating Module allows the load of the ratings data obtained by our channels audience. The Sales Master module includes tools to book campaigns based on the projections made using this information and to track daily Actual Ratings in relation to this