1. VCT Campaign Phase 2: Normalize the use of VCT Population Services International Vietnam February 2008

2. Today’s Presentation Key Research Findings Summary of VCT Campaign Phase One Our plan for VCT Phase Two Timeline Discussion

3. Key Research findings Barriers to seeking VCT  Knowledge of services (what is VCT, site location, fees charged etc.)  Fear of an HIV positive test result  Fear of being recognized by friends or acquaintances  Issues related to confidentiality i.e. concerns that client information will not be kept confidential Motivators for seeking VCT/ Perceived benefits of VCT use  Starting a new relationship i.e. milestone event in life  Peace of mind and relief from anxiety and worry  Counseling aspect of VCT  A chance to start again with a brighter future  Access to medical care

4. VCT Phase 1- Summary Increase client flow for VCT centers at select sites branded as ‘Chan Troi Moi’ Highly targeted population: IDU, SW and their sexual partners The campaign promotes the branded VCT sites as high quality sites that provide friendly services, confidential counseling and accurate results. To increase awareness of service availability, addresses and locations of sites were promoted in all materials.

5. Strategic Objectives for Phase 2 Campaign Increase uptake of VCT services among MARPs:  SWs  Clients of SWs  Men who have sex with men  Injecting Drug Users  Sexual partners of the above target groups Promoting benefits of knowing HIV status and link with a brighter future  “Peace of mind” customized by TGs  Use testimonial approach (why they wanted to go for VCT, what happened at VCT, and benefits of VCT)

6. Phase 2’s Communication Objectives Reinforce high quality of Chan Troi Moi VCT sites  Confidentiality (HIV information, ways to protect yourself)  Accuracy of results  Friendly, sympathetic & professional counselors Promote intangible benefits of HIV testing  Peace of mind & chance for new future  Know how to protect loved ones  Know how to protect oneself in the future Promote tangible benefits of HIV testing  Access to medical care and treatment  Access to other services

7. Communication Channels Outdoor: appeal to the target group in the general population i.e. potential male clients & increases awareness Posters – 4 types to promote ‘Benefits of VCT’ by target groups Brochures: 4 types customized by TGs (using insights from research to address barriers to VCT) Leaflets: 2 types – i) explain ‘window period’ and benefits of ‘repeat testing’; and ii) FAQ Leaflet to explain ‘what is’ and ‘what is NOT’ VCT Marketing cards: with addresses and directions of all VCT sites to be included in phase 2

8. Time Schedule Discuss with partners & donors to finalize the list of VCT sites to be included in phase 2: by March 7, 2008 Launch Outdoor Campaign: by March 30, 2008 Produce all below the line materials: by April 30, 2008 Training for PAC peer educators & outreach workers – ongoing & new tools developed by end April 2008

9. What we need from VCT partners Current VCT services Plan for new VCT sites Detail address, phone and working hours Placement of Chan Troi Moi Signage at promoted VCT sites Key Government partners in each target province Planned training for peer educator and outreach teams

10. Discussion: Any Recommendations & Suggestions?

11. Thank You!