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Published byPierce Shields Modified over 8 years ago
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Attracting International Students Presented by Kaushal Jhaveri Senior Marketing Consultant Education and Training International
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Overview Introduction to Marketing team @ ETI Regions we cover South Asia Projects How you can help
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Education and Training International – Marketing team Jeff Gunningham – Managing Director, ETI Ngaire Young – Director, Strategic Marketing Rhys Lodwick Judith Genat Martin McDonnell Chris Brockman – West Coast TAFE Patricia Bradbury – Swan TAFE Olivier Charpenay – Central TAFE Kaushal Jhaveri – Challenger TAFE
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Key Markets China – Chris, Ngaire Indonesia, Korea, Japan – Patricia Malaysia, Brunei, Singapore, Thailand, Vietnam, Philippines, Cambodia, Myanamar – Rhys Africa – Chris, Rhys Europe – Martin, Olivier Hong Kong, Taiwan – Martin, Patricia Indian Ocean Region – Olivier, Martin Middle East – Kaushal, Rhys South America – Martin, Olivier South Asia – Kaushal, Rhys North America – Judith, Martin
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Top 10 Countries - 2007 Korea41236213% Japan242287-15% Malaysia21314349% Reunion Islands199201-1% England15413415% Brazil15111235% China13447185% Hong Kong134147-9% Indonesia1199723% India11939205% Total ETI3,0572,47923%
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South Asia India, Sri Lanka, Bangladesh, Pakistan All four growth markets – very competitive Assessment Level 4 for TAFEWA Developed good network of agents Prospective students now looking to study in Perth due to WA resources boom Good prospect for TAFEWA courses ‘packaged’ with University
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Projects Alan Heydon – Director, International Projects, ETI ETI draws upon the resources of Department of Education and Training Receives international queries on: –Curriculum development and delivery –Strategic partnerships –Auspising arrangements
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How you can help Key aspects of your courses Skills shortages Professional association Industry association Industry placement Job placement Packaging arrangement with university International student testimonial
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How ETI can assist Extensive network of agents Region based specific marketing advice Developing articulation arrangement International student ‘issues’ Projects
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Questions
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