1. DEFINE

2. And now introducing, the world’s most boring slide…..

3. WHY POV? Provide focus/Frame the problem Inspire your team Provide a reference for evaluating competing ideas Empower your team to make decisions independently in parallel Fuel brainstorms by suggesting “how might we” problem statements Capture the hearts and minds of people you meet Save you from the impossible task of developing concepts that are all things to all people Be something you revisit and reformulate as you learn by doing Provide focus/Frame the problem Inspire your team Provide a reference for evaluating competing ideas Empower your team to make decisions independently in parallel Fuel brainstorms by suggesting “how might we” problem statements Capture the hearts and minds of people you meet Save you from the impossible task of developing concepts that are all things to all people Be something you revisit and reformulate as you learn by doing Provide focus/Frame the problem Inspire your team Provide a reference for evaluating competing ideas Empower your team to make decisions independently in parallel Fuel brainstorms by suggesting “how might we” problem statements Capture the hearts and minds of people you meet Save you from the impossible task of developing concepts that are all things to all people Be something you revisit and reformulate as you learn by doing Provide focus/Frame the problem Inspire your team Provide a reference for evaluating competing ideas Empower your team to make decisions independently in parallel Fuel brainstorms by suggesting “how might we” problem statements Capture the hearts and minds of people you meet Save you from the impossible task of developing concepts that are all things to all people Be something you revisit and reformulate as you learn by doing Provide focus/Frame the problem Inspire your team Provide a reference for evaluating competing ideas Empower your team to make decisions independently in parallel Fuel brainstorms by suggesting “how might we” problem statements Capture the hearts and minds of people you meet Save you from the impossible task of developing concepts that are all things to all people Be something you revisit and reformulate as you learn by doing Provide focus/Frame the problem Inspire your team Provide a reference for evaluating competing ideas Empower your team to make decisions independently in parallel Fuel brainstorms by suggesting “how might we” problem statements Capture the hearts and minds of people you meet Save you from the impossible task of developing concepts that are all things to all people Be something you revisit and reformulate as you learn by doing Provide focus/Frame the problem Inspire your team Provide a reference for evaluating competing ideas Empower your team to make decisions independently in parallel Fuel brainstorms by suggesting “how might we” problem statements Capture the hearts and minds of people you meet Save you from the impossible task of developing concepts that are all things to all people Be something you revisit and reformulate as you learn by doing Provide focus/Frame the problem Inspire your team Provide a reference for evaluating competing ideas Empower your team to make decisions independently in parallel Fuel brainstorms by suggesting “how might we” problem statements Capture the hearts and minds of people you meet Save you from the impossible task of developing concepts that are all things to all people Be something you revisit and reformulate as you learn by doing

5. Let’s go through an example… REDEFINE THE WORK EXPERIENCE FOR THE NEXT GENERATION WORKFORCE

9. SYNTHESIS METHODS Tools to draw out NEEDS, INSIGHTS and SURPRISES

10. Label Axes Try Placing Elements w/ Post-its See what insights, needs, surprises are discovered Repeat! SYNTHESIS METHODS

11. Pick an artifact/process Make a timeline of it’s life See what needs, insights, are discovered Repeat! SYNTHESIS METHODS

12. Objective: To find patterns Group users in as many ways as you can Keep a list of the groupings (these are your user groups) See what needs, insights, surprises are discovered SYNTHESIS METHODS

17. Grover needs NOUN a job that starts at 10:30am.to be allowed flexibility. VERB ✔