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Published byProsper McBride Modified over 8 years ago
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Which Orange Soda Should You Buy? Feasibility Report by: Daelynn Neal Joshua Fahmer Aaron Alvarado Terry Johnson Tramell Sephus
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Introduction We asked 16 participants to choose their favorite orange soda at Sac ‘N Save. Fanta Sunkist Stars and Stripes Crush
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Introduction Contd. We evaluated those orange sodas on the following criteria: Taste Price Sugar Calories Customers consider taste to be the most important when choosing orange soda. Crush brand orange soda received 43.75% of first place votes so we would recommend it to anyone wanting to buy an orange soda.
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Methods First, we chose four top factors people may consider when purchasing a soda and asked participants to choose what they felt was most important. What is most important when buying an orange soda? (Circle One) Taste Price Sugar Calories
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Methods Contd. Then, we gave participants a small sample of each soda in a blind taste test and asked them to choose which they liked the best. Indicate which sample you liked best. (Circle one) A B C D
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43.75%
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Conclusion and Recommendation Conclusion: With our voting system, we determined what participants considered the most important criteria when choosing a soda. Recommendation: We recommend Crush brand orange soda because it received the highest number of votes when we conducted our survey.
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