2. Lucas Keller

3.  Pressures to sell or not sell beer ◦ Financially rewarding for schools ◦ Draws focus away form the game  20 major colleges sell beer at football games. ◦ Selling to luxury suites ◦ Selling to general public  Should colleges sell alcohol to the general public?

4.  Generates revenue  Sales of alcohol  Sponsorships  Advertisements  Lower alcohol consumption by fans  Controlled drinking environment  Moderated sales

5.  Increases the schools liability  Alcohol-related injuries  Alcohol-related violence  Riots  Creates an undesirable atmosphere  Drunken fans  Hurts the college’s reputation  Encourages alcohol consumption

6.  Serve alcohol in moderation  Increase security  Enforce severe punishments for alcohol-related violence.

7.  Muret, Don. "Colleges Weigh Risks, Rewards of Stadium Beer Sales." Sports Business Daily., 19 Sep 2011. Web. 3 Apr 2013.  Peterson, Randy. "Beer a Growing Part of College Football Revenue Streams." USA Today., 07 Aug 2011. Web. 3 Apr 2013.  Opdyke, Jeff, and David Kesmodel. "Beer Sales Make a Comeback at College Stadiums." The Wall Street Journal., 12 Sep 2009. Web. 3 Apr 2013.  Crowe, Robert. "Should Universities Start Selling Beer at College Sporting Events?." Midwest Sports Fans. Midwest Sports Fans, 09 Aug 2012. Web. 8 Apr 2013.  Fornelli, Tom. "Minnesota Lost Money on Alcohol Sales." CBS Sports. CBS Interactive, 20 Mar 2013. Web. 8 Apr 2013.  Dubner, Stephen. "Can Selling Beer Help College Fans Drink Less." American Public Media: Marketplace. American Public Media, 04 Sep 2012. Web. 8 Apr 2013.  Luther, David. Why There Should Be Beer Sales at Every College Football Stadium. 2013. Photograph. Bleacher ReportWeb. 16 Apr 2013.  Scott, Kyle. Slate Writer Equates Eagles Fans to Violent Political Protests. 2011. Photograph. Crossing BroadWeb. 16 Apr 2013.  Miller, Dave. Sheriff Will Continue Outside Security Services. Photograph. Times OnlineWeb. 16 Apr 2013.  Dathan, Matt. Drinking Alcohol in Football Grounds. 2013. Photograph. Mirror FootballWeb. 16 Apr 2013.