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2. Love Has No Gender 2  Deja Brown & Shontez Miller  11 th grade  16 & 17 years old

3. Mission Statement 3  Mission Statement  Love Has No Gender is here to ensure that you know you have a purpose. You are here to live your life and be happy.  Surrounded with people that care  Opportunity  We ensure that LGBT have a place to go and to guide them through hard times by providing counseling  64.3% of LGBT teenagers feel unsafe at their school because of their sexual orientation  30%-40% of teenagers attempting suicide are LGBT

4. Business Profile 4  Type of Business  Service  We provide one on one counseling, group therapy, group activities based on specific needs of the person.  Legal Structure  Non-profit organization  This legal structure is more efficient for our business. We are seeking to help people who are in need.

5. Qualifications 5  We are qualified to run this business because: 1. One partner has been a part of our target market all her life. 2. We both have experience in dealing with our target market through personal experience. 3. We will attend a true colors training June 2012.

6. Market Analysis 6 Industry NameMental Health Institution Industry SizeAbout $10 billion Total Population 280 Huyshope Ave. Hartford, CT Zip code: 06106 Target MarketHigh school students, both male and female Potential Market We surveyed our target market and found that 52% are willing to participate in Love Has No Gender. 700 208 400 Total Population Target Market Potential Market

7. 7 Target Market Segment 7  Demographics  Male and Female high school students  Geographic's  Sports and Medical Sciences Academy  Psychographics  Teenagers who have a hard time expressing their sexuality  Local teenagers that support their struggle  Buying Patterns  Willing to accept help with their issues involving sexuality around others with the same issues and others who support their struggles

8. Competitive Advantage 8 Out Now VOICE Factors No cost Quality of Product/Service Price Location Reputation/Brands Unique Factors/ Knowledge No cost Good Quality Great Quality Counseling Counseling, Group Therapy Meriden, CT Springfield, Mass. Hartford, CT FairGood Excellent

9. Marketing Mix 9 PeopleProductPlacePricePromotion Male and Female High School students Fliers, etc. Website/ Social Network Word of mouth PA system Sports and Medical Sciences Academy Counseling service $1,800.00

10. Promotional Mix 10 Advertising Fliers, business cards $2.00 Publicity Word of mouth, PA system, social networks (twitter, facebook, etc.) $0.00 Personal Selling Wearing our bracelets publicly, hanging fliers, passing out business cards $0.00 Sales Promotion If you’re a member, you get 20% off of the merchandise sold (bracelets) $2.28 Other Display window in the front lobby $0.00 Total Monthly Promotional Expense $4.28 Promotional Expense Monthly Amount Monthly Amount

11. Cost of Materials/Labor 11 Materials Material DescriptionCost/Total QuantityCost per Unit Food and drinks$591.04$197.01 Bracelets$ 137.00$1.37 Total Material Cost per Unit $198.38 Labor Labor Cost per HourTime (in Hours) to Make One Unit Labor Cost per Unit $8.2540 hours$660.oo Total Labor Cost per Unit $660.00 COGS (per Unit) $858.38 20 students 6hr/wk per month

12. Economics of One Unit 12 Selling Price (per Unit) $1,800.00 COGS (per Unit) $858.38 Other Variable Expenses (per Unit) $0.00 Total Variable Expenses (per Unit) $858.38 Contribution Margin (per Unit) $941.62 20 students 6hr/wk per month

13. Average Monthly Fixed Expenses 13 Fixed ExpenseAverage Monthly Expense Salary $100.00 Advertising (fliers, business cards) $2.00 Depreciation (laptop/ cell phone) $35.41 Rent/ Utilities (internet) $10.00 Total Average Monthly Fixed Expenses $147.41

14. Time-Management Plan Schedule for a Typical Week 14 Total Hours in a Week = 168 Total hours in a week= 168

15. Monthly Sales Projections First Year 15 Total Units Sold 37

16. Monthly Break-Even Units 16 In an average month, the company will begin to make a profit after selling unit..15 Monthly Fixed Expenses Contribution Margin per Unit =Monthly Break-Even Units $147.41 $941.62 =.15 unit

17. Projected Yearly Income Statement First Year 17 Selling Price per Unit $1,800 Number of Units Sold 37 Total Sales $66,600 Variable Expenses $31,760.06 Contribution Margin $34,839.94 Fixed Operating Expenses $1,768.92 Pre-Tax Profit $33,071.02 Taxes @ 15% $4,960.65 Net Profit $28,110.37

18. Start-Up Investment Start-Up Expenditures ItemWhere Will I Buy This?Cost Laptop/ Cell phoneBest Buy/ T-mobileOwned DBANew Britain, CT$10.00 Partnership AgreementKlein & Babbit, LLC$600.00 TrainingTrue Colors$1,095.00 Total Start-Up Expenditures [$] 1,705.00 Cash Reserves Emergency Fund $ 852.50 Reserve for Fixed Expenses $ 442.23 $2,999.73 Total Start-Up Investment 18

19. ROS & ROI 19 ROS: Return on Sales For My Business: Dollar Equivalent = ROI: Return on Investment For My Business: Dollar Equivalent = X 100 = $$0.42 $9.37 $28,110.37 $66,600 42% $28,110.37 $2,999.73 937%

20. Financing Strategy 20 SourceAmountDebtEquityGift Personal Savings $704.91X Grant (grants.gov) $2000.00X Totals $2704.91 Total Start-Up Investment

21. Business Responsibility & Philanthropy 21  Philanthropy  10% of our fundraising and donations will go to GLSEN (The Gay, Lesbian & Straight Education Network)  Business Responsibility  Located on our business website and also our business cards.

22. Business & Personal Goals 22  Become certified by attending training  Double our membership by the end of our first year  Be accepted in our school community as a club  Attend the true colors conference with our club BusinessPersonal  Become expanded to more schools  Expand our activities, and programs we do with our club Short-Term Long-Term  We plan to continue attending SMSA’s GSA club when we attend college  To have the people we help learn to accept themselves

23. Love yourself before you love someone else. 23 Thank you for your consideration. Love Has No Gender Our website is currently under construction: www.LHNG.webs.com Thank you for your consideration. Love Has No Gender Our website is currently under construction: www.LHNG.webs.com