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Published byChristina Taylor Modified over 9 years ago
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Corporate identity
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Key aspects of corporate identity not just a logo emanates from behaviour and reality as well as appearance concerns tangible and intangible elements of an organisation multidisciplinary in nature must be led from the top
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Elements of corporate identity product environmental communication behaviour symbols
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Product elements of corporate identity the product itself packaging labelling
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Environmental elements of corporate identity buildings signage display units exhibition stands street furniture clothing
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Communication elements of corporate identity advertising, direct marketing, sales promotions, public relations, sponsorship product brochures, annual reports websites instruction manuals business cards stationery quotations, invoices, receipts warranties/guarantees application forms carrier bags loyalty cards vehicles corporate gifts
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Types of identity monolithic endorsed branded
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Reasons behind corporate identity change legislative change entry into new markets mergers and acquisitions introduction of different products and services outdated image
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Creating corporate identity Stage 1 Investigation and recommendation Stage 2 Creation Stage 3 Development Stage 4 Launch and implementation
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Benefits of a well-managed corporate identity greater recognition speedier response to market needs economies of scale in print and production opportunities for review and improvement improved internal communications protection of valuable asset
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Minding corporate identity panels of approved suppliers identity manual internal procedures for working with suppliers identity advisory group identity working group
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