1. Welcome to Chicago Newsweb Corporation Rodd Winscott

2. Our Focus: Niche Publications Ethnic Publishers Alternative Publishers School Newspapers Community Newspapers

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4. Offset Digital to

7. The Digital Advantage

10. Increased Focus = Increased Revenue Content ManagementDirect MarketingCoupon SamplingSurvey & Define Demographic Preferences

11. What’s the Key? Data Marketing Expectations

12. Print has Value

13. 70% of Americans, including 69% of 18-24 year olds, state they “prefer to read print and paper communications, rather than reading off a screen.” 70% of Americans enjoy reading printed magazines even though they know they could find most of the same information online.

14. Aspects of Change AnticipateAdjustAdapt

15. Thank You