1. LOOKATMEDIA

2. WWW.LOOKATME.RU About the site Audience structure Facebook rating

3. WWW.LOOKATME.RU Look At Me — is a daily online magazine for all who are involved in creative industry – young and smart specialists, trendsetters and opinion leaders with monthly audience more than1,4 million users. From May 2013 Look At Me tells about the secrets of various professions; how the creative process is arranged, where to get the second degree for young specialist and what the future of technical innovations. 1 477 000 Unique users per month 8 780 000 Page viewes 240 000 Registered users 6 minutes Average time on the site About the project www.lookatme.ru NE W

4. WWW.LOOKATME.RU *Source: TNS Gallup Russia, June 2012 30% - intellectuals, adults aged 25 to 34 years who have achieved some success in life, many of them owners of creative professions, business owners and media persons (stylists, designers, musicians, film-critics, etc. ) often travel abroad, have well established interests in life. Their opinion and choice often influences on the choice of other people. 70% - the biggest part of the audience. They are young professionals and students aged 20 to 25 years. Our users are advanced part of the youth in Russia, they live mostly in big cities, they know and understand what they want in life, well- educated, participate in discussions on the site. Audience Gender 22 years26 years 43% ─ Moscow 14% ─ Saint Petersburg 43% ─ other cities Geography Age

5. WWW.LOOKATME.RU Look At Me page rating in Facebook Russia Look At Me Facebook page takes the 1st place among the pages of Russian Media. Look At Me Facebook page is more popular than FB pages of other leading internet media like Esquire Russia, Vogue Russia, Forbes Russia, ELLE Russia и GQ Russia, Tatler Russia, Maxim Russia. 322 000 liked *Источник Socialbakers, Октябрь 2012 322 029

6. WWW.LOOKATME.RU Look At Me users trust our opinion Lifestyle magazines, fashion blogs and other resources often use materials from Look At Me. Worldwide leading digital agencies, magazines and media persons know and read Look At Me. The site was mentioned in New York Times like one of the best world’s blog about street fashion, and was also included in WGSN annual report. The photos made by our photographers were published by the cult international Nylon magazine.

7. About the site Audience

8. www.furfurmag.ru About FURFUR – is a daily online magazine for young men. It tells about all those things, that interesting for man living in a big city. The list of topics included street culture, style, craft, sport, traditions, girls, tattoos, motorcycles and cars, food and alcohol. FURFUR closely cooperates with like- minded places (shops, clubs, bars and so on), spreading its influence also in offline. 590 000 Unique users monthly 3 300 000 Page views monthly 8 minutes Average time on the site

9. www.furfurmag.ru Audience Readers of FURFUR magazine - are young men aged from 18 to 34 years. The core of target audience - 20-25 years. For this moment we have gathered around the largest audience in this niche. Now a lot of the readers become our authors or persons who we write about.

10. About the site Audience

11. www.wonderzine.com About Wonderzine – is a daily online magazine for women, who do not read women’s magazines and don’t need any advices. It tells about all those things, that interesting for woman living in a big city. In opposite to other women’s sites there is no dependence on format and policy of print versions. Wonderzine is addressing to modern heroes, but not to international pop-stars “For all” Subjective description of the events and trends in fashion, beauty industry, art, film and music. For the first month of existence (June 2013) 225 000 Unique users 1000 000 Page views

12. Sections and popular articles Style Talks about what today's urban fashion; street-style, celebrity style, reports from the fashion weeks, a description of trends, guides of local brands in different cities, wardrobe analysis, news, and discussion of the processes taking place in fashion today. Beauty All worth of cosmetics, perfumes, fitness, yoga and healthy lifestyles. Reviews of green products, news brands that produce non-standard cosmetics. People Interview with women who change our lives, from the chefs to the authors of the new comics. New theater actresses, poets, TV personalities, the girls who have achieved success in business, in the fight for the environment and sports. Entertainment Description of films, festivals, concerts, TV shows and exhibitions, which can not be found on other women's sites. The focus on young, the newly emerged filmmakers, actors, musicians, writers and artists. Our heroine is not just a celebrities, but recognized professionals: actresses Carey Mulligan, Michelle Williams, Rooney Mara and Claire Danes, directors Sofia Coppola and Sarah Polley, singers Lykke Li, MIA and Beth Ditto, designers Miuccia Prada and Stella McCartney, Sheryl Sandberg who is a member of the board of directors of Facebook and others. Life Interesting people’s rules of life, men’s point of view on relationship, hobbies, news www.wonderzine.com

13. Audience Wonderzine girl is: Legible All-sufficient Natural Exists in international context and seeks something new Ironic Takes a proactive stance Optimistic Readers of magazine - are young women aged from 20 to 40 years. The core of target audience – 25- 35 years. www.wonderzine.com

14. About the site Audience Rating in Facebook

15. WWW.THE-VILLAGE.RU The Village is a city online newspaper that talks about cultural and public life, entertainment, services, food and people in Moscow, Saint Petersburg, Kiev and Odessa The main difference The Village from other media projects is that we have an active position in forming the comfortable and suitable environment for living in a big city. 823 000 Unique users monthly 5 200 000 Page views 10 minutes Average time on the site About www.the-village.ru

16. WWW.THE-VILLAGE.RU Modern and active residents of big cities, the young people who have achieved some success - started their business or pursuing a career primarily in creative fields. They show interest in what is happening in their city, to our national culture, news, movies, social, cultural, nightlife, gastronomy, etc. The have an active lifestyle, have a wide circle of friends The core of target audience - 25-35 years old professionals of creative industry. Audience AgeGender * Источник: TNS Gallup Россия, февраль 2012 42,79% - Moscow 17,87% - St. Petersburg 10,19% - Kiev 22,59% - other Russian megapolices

17. WWW.THE-VILLAGE.RU The Village Moscow page takes 5 th place among the pages of Russian media in Facebook. Facebook page rating 74 543 liked *Source Socialbakers, October 2012 74 543 322 029

18. About the site Audience

19. WWW.THE-VILLAGE.RU HOPES & FEARS – is a source of ideas, advices and information for russian young businessmen. The main disposition is optimism, active position and creativeness. We consider, that increasing of the amount of entrepreneurs is an absolute benefit for every russian city and for the country in general. 500 000 Unique users monthly 1 700 000 Page views 10 minutes Average time on the site About www.hopesandfears.com

20. WWW.THE-VILLAGE.RU The core of target audience: -Young entrepreneurs and professionals, who opened own business primary in creative and innovative industries; -People who interested in business and entrepreneurship. They are planning to start they own business or have own business already and interested to see what is going on at other representatives of small business. Core TA: 28-40 years. Moscow and St.Petersburg – 68,26 % Other big cities – 31.74% Audience * Источник: TNS Gallup Россия, февраль 2012

21. LOOK AT MEDIA sites crossing 18-35 The whole Russia and Ukraine 20-25 Men 25-34 Moscow St. Petersburg Kiev 28-40 New bussinessmen 9-12% 12% 25-35 Women