1. Managing Information Outside Organizations

2. Managing in Crisis Situation Handling / controlling Company Crisis – Limca – Cocacola – Maruti Handling Company Information disseminated to public through Interviews, Press releases, Press conferences

3. Managing Corporate News 1. Press Releases – It’s a communication from the PR Department to the News Media to transmit your message to the target public. Few musts – Have good contacts with Journalists, editors, ad agencies, TV channels and radio stations to consider your story newsworthy – Story should be interesting for the local audience – Story should be timely – Should be unique—create interest.

4. Interview  Need careful preparation and rehearsals

5. Press Conference  Usual announcements  Annual results/Quarterly Results  New projects  Merger/ Acquisition  Following a crisis  Three stages  Opening Statement  Distribution of Opening statement to the group present  Questions from the people present  End the Press conference by  Saying.” I will take the last question now”  Someone else from your office can end it for you.  Be careful about what you say as everything will be recorded.

6. Op-Ed Pieces  Newspapers TV Channels alert company’s PR Department that they will be making an editorial statement on some of their controversial issue.  The channel may ask for an OP-ed statement contrary to that will appear on the editorial page or a portion of a newscast.  Incase you do not get any prior notice from the channel, you can respond at a later date with an Op-ed communication stating / clarifying your position on the controversial issue.  The response should be well thought of vetted by / spoken by a lawyer representing the company.

7. 5. Letter to the editor 1. Must be short, contain factual information with your name and designation written. 2. These may be to 1. Clarify an issue 2. Correct a mistake 3. Express a needed change 4. Reaction to a a situation 5. Offer an opinion

8. 6. Company Spokesperson Is an experienced, articulate, confident to discuss all aspects of the issue

9. HW (Homework/ Hostel work) Read Checklist 5.5 on page 132 of the textbook. Watch Business Channels on TV tonight and note effective and ineffective use of these guidelines by different company spokespersons.