1. BA493 Ad Campaign Presentation Group F1: Ka Ho Chan, Xiaodan Ma

2.  In 1969, Adrian Dalsey, Larry Hillblom and Robert Lynn (D, H, and L) founded DHL  Today, DHL serves more than 220 countries.  Annual Revenue: 27.5 Billion 100 million more than Fedex  Ave. Daily Delivery Volume: 1.5 mil.

3.  DHL Offers a range of products and services on a one-stop-shop basis.  DHL Danzas Air & Ocean Offering customized worldwide logistics solutions for air and sea freight.  DHL Express The perfect partner for worldwide express and parcel needs.

4.  Ad from 1984  Less humor used  Informative

5.  Two Ads were related  More humorous than the previous one

6.  Global ad  Creative and effective

7.  Competitive  Brought out an idea of “ Bad for them, great for you ”

8.  Source: http://www.forbes.com/business/2005/0 1/14/cx_ah_0117matchslide_2.html?this Speed=25000 http://www.forbes.com/business/2005/0 1/14/cx_ah_0117matchslide_2.html?this Speed=25000 http://www.dhl- usa.com/Company/History.asp?nav=com panyInfo/History http://www.dhl- usa.com/Company/History.asp?nav=com panyInfo/History