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Published byPierce Cain Modified over 9 years ago
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Packaging & Album Art MusicWiz
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What is cover art? Obviously, an album cover is the artwork on the front packaging of a commercially released audio recording. This could be in the form of: an old-school record a CD single or album a DVD a box set the image that comes with a digital download of a track or whole album
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The cover serves 4 main purposes: 1)To advertise the contents of the music product 2)To convey the artistic aspirations of the original artists 3)To serve as a primary image in the promotional efforts surrounding the product, as an identifiable image associated with it 4)To serve as part of the protective sleeve
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Get a Pen and Paper… You are about to see 7 different examples of successful and famous pieces of cover art. Your job is to: 1)Write what you think are the key reasons why each of these covers has proven to be a successful marketing tool for the artist/s 2)Explain how you might use similar techniques in your group’s attempt at creating cover art
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This is a paper and pen in action… You should look like this during the next slide…
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Nirvana Nevermind
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The Beatles Sgt Peppers Lonely Hearts Club Band
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Pink Floyd The Dark Side Of The Moon
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Radiohead Hail to the Thief
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The Jimi Hendrix Experience Axis: Bold As Love
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Bjork Medulla
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MetallicaMetallica
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