1. Diet restaurant for women April, Juha, Eunyul, Juwon, Doil, Sin

2. Over 400 women answered

7. MenuWeight/Calorie Chicken breast steak500g/386kcal Devil’s-tongue noodle300g/172kcal Tomato devil’s-tongue pasta450g/340kcal Chicken breast salad + yuzu dressing 280g/305kcal Pineapple chicken breast salad + ½ pineapple dressing225g/289kcal autumn squash sweet potato salad + berry dressing 240g/360kcal Tofu vegetable salad + balsamic oil dressing 280g/298kcal (g/kcal)

8. MenuCalorie Black coffee 1 cup55kcal Zero coke 1 can0kcal Kiwi juice 1 glass86kcal Strawberry juice 1 glass60kcal Tomato juice 1 glass40kcal Pineapple juice 1 glass90kcal

11. Employee Requirements Chef 3 years minimum experience Kitchen assistant Calm and Quick No experience Cashier Accurate and kind Waiter Gentle and flexible No experience

12. 1. Regular day-off2. Social insurance3. Resting place4. Humane treatment

14. Employee lounge Humane treatment

15. 1. When customers come in, don't hesitate and greet them. 2. Arrange the table perfectly. 3. Reconfirm the menu, just in case. 4. Well acquainted with all menus. 5. Serve dishes on a tray. Be careful with the glass. 6. Speak friendly and attentive with frequent check-ins. 7. Don't clear the table before customers had finished. 8. Express thanks. Be sure customers have all their belonings

16. Customer Service By Sin

17. Purpose Meet the customer’s want or problem. And improve our service or product. At last, enhance the level of customer satisfaction about our restaurant.

18. Two kinds of Customer Service Pre-sale Service After-sale Service

19. Pre-sale Service Give brochure and menu to customer.

20. Pre-sale Service Answer any question about our restaurant, such like: Where the material come from. How much calories does it has. What the special point is. How can our food help with your diet.

21. After-sale Service Free delivery to people who near the restaurant How can we get the customer’s suggestion is really important. So When people pay the money after their meal, they will be asked :“W ould you like to answer some questions to hel p us? ” And we have a small gift to people who answered the question.

22. After-sale Service The question will like this:

23. After-sale Service GIFT:

24. At last we need to analyse the answer to find out the problem and improve our service and product!

28. MenuSales Target (per month) Sales PricePrime Cost (per plate) Net income Chicken breast steak 45 dishes$7(I)$1.8 +(T+W)$1.8 =$3.6 $3.4 (48%) Tofu Devil's-tongue pasta 30 dishes$6.5(I)$2 +(T+W)$1.8 =$3.8 $2.7 (41%) Devil's-tongue nood les 50 dishes$5(I)$1.36+(T+W)$1.8= $3.16 $1.84 (37%) Pineapple & Chicke n breast salad 60 dishes$5.5(I)$2+(T+W)$1.8=$3. 8 $1.7 (30%) Sweet potato &Autu mn squash salad 40 dishes$6(I)$1.8 +(T+W)$1.8 =$3.6 $2.4 (40%) Tofu salad25 dishes$5(I)$1.2+(T+W)$1.8=$ 3 $2 (40%) Diet coke25 can$1(I)$0.4$0.6 (60%) Black coffee50 cups$2(I)$0.5$1.5 (75%) Pineapple juice10 glasses$2(I)$1$1 (50%) Tomato juice10 glasses$2(I)$1$1 (50%) Kiwi juice10 glasses$2(I)$1$1 (50%) Strawberry juice10 glasses$2(I)$1$1 (50%)

29. Total incomePrime costNet income $49,800$28,680 (except manager salary) $21,120 (42%)

30. Marketing by Park Doyle

31. Table of contents Advertisement Membership& Mileage Cost & Effect

32. Advertisement Method of advertisement -Local advertising 1.Subway commercial 2.Bus Voice advertising -Internet advertising 1.SNS marketing 2.Blog marketing

33. Local Advertising Public transportation Advertisement Subway-LCD commercial ( Subway line 2) Bus- Voice Commercial (Pukyung Univ., Kyungsung Univ.) EX)Bus voice AD Elevator Advertisement LCD comercial at lift For a upstaring or downstaring.

34. Internet Advertising (SNS+Blog) SNS Marketing Use the SNS(Facebook, Twitter ) -Nowaday SNS is more spreaded as the number of smartphones increase. -SNS is powerful to notice something to someone who use the SNS So, this feature make the good effects for advertisement. Example in Facebook - If you click “Like”, we would offer Coke to Each tables. It can make the best effect at Only beverage cost.

35. Blog Marketing Invite Star bloggers. -these days, people find out something they don’t Know through the blogs. -Blogger deal various theme and issues like food, fashion And Places! If we invite blogger who focus on restaurant, -Internet usage ∝ blog AD - Blogger’s Followers will be Our Our customers.

36. Membership & Mileage Merits Make regular customers Make customers feel discounted Make customers feel special Strategies -Discount payment at Membership Day -Making the caste at Membership, It is expected to affect customers’ purchasing power

37. Cost & Effect Advertisement Local – Subway & bus Internet – SNS & BLOG Membership & Mileages Membership card - 5% Membership day- 15% Local Ad Cost (average cost) Effect (average in statisiccs) Subway4000$per monthPurchasing power 36.2% increase Bus 800$ per month20% increase Membership System Discount percentage%Effect (average in statistics) Membership Card 5% Purchasing power 35.1%increase Membership Day 15% Purchasing power 50.3%increase

38. Internet AD & Elevator AD -Elevator AD – Best Effect at 8$ Each lift -Internet AD – Just cost beverage expenses. with expecting successful effects.