1. Utilizing Involver Software By: Davault Chappell, Brad Fischer, and Lauren Foreman

2.  Potential growth  Google Analytics  New page  Target audience

3.  Click through the Examiner Click through the Examiner

4.  Steady growth, inconsistent interactions  Actual demographics differed from targeted demographics

5.  Driving traffic to the site  Breaking news and crime stories  Charity-centered stories  Asking questions

6.  Target different base  More interaction  More regular direct messaging  Tailoring of content  Links on Examiner.net

7.  How it works  Results  Recommendations

8.  Surpassed old page  Fans predominantly female

9.  Traffic direction to the site  Principles of social media  Involver guide Involver guide  Twitter guide

10.  Attract a wider base of people  Get Examiner’s name out  Low cost  Keep in touch with the community  Tap into smaller already defined Facebook groups