1. Strategic alignment

2. Strategic Alignment Model (SAM)
Functional Integration
Strategic fit
Resource

3. Business Strategy Traditional Business Strategy area
Business Scope: Type of business, the products and/or services
Market segmentation (geography, diversification customers)
Competition
Values and mission of the organization
Distinctive Competencies: Distinguishing strengths
Extent to which the firm will be able to compete in the rest of the market
Decisions of customers to buy from the firm
Ability to differentiate its products and/or services from its competition. 
Critical Success Factors that the firm needs
Business Governance: Ownership and its external impact on the firm
Establishment of business alliances and partnerships with other firms
Government Regulations and their effects
Outsourcing strategies

4. Information Technology Strategy
Information technology counterpart to business strategy
Technology Scope Key technologies and applications
What specific information technology is needed
What the competition uses.
Systemic Competencies
Information about the firm's customers and clients, accessibility, reliability and other vital characteristics and strengths of information technology
Information Technology Governance
Make-or-buy decisions
Application prioritizations
Potential for technological alliances and partnerships (including outsourcing).

5. Organizational Infrastructure
Administrative Structure
Authority structure, responsibilities and roles
Levels of management
Degree of centralization of decision making
Geographical orientation.
Processes
Activities that drive the business
Determining the extent to which work flows can be integrated with respect to information technology.
Skills
Human resources of the firm
Training and experience of employees, corporate culture, outsourcing, definition of competencies, norms and values, salaries and rewards
Assessment of the human resources for the achievement of business goals

6. Information Technology Infrastructure
Information Technology Architecture
Hardware, software, data, applications and communication platforms
Processes
Development of specific information technology practices and how they can be improved
Application development, systems management and maintenance functions.
Skills
Experience, competence and values of the technologically oriented employees. 
IT culture
its associated norms, salaries and hiring and training practices

7. Made operational by analytical methodologies: Critical success factors
PERSPECTIVE ONE: STRATEGIC EXECUTION
Made operational by analytical
methodologies:
Critical success factors
Business system planning
Enterprise modeling
Performance criterion for assessing
the IS function:
Financial parameters reflecting the
cost centre focus.
Business
Strategy
IT Strategy
Business
Infrastructure IT
Infrastructure

8. PERSPECTIVE TWO: TECHNOLOGY TRANSFORMATION
Example 1: USAA, Insurance Company
Business Strategy: Low cost insurance delivery via tele-marketing
Action: Superior document handling system based on state of art electronics Imaging software
IT Strategy: Technology scope and associated competencies and committing to alliance/JV with IBM
IS Infrastructure: migrate technology architecture and invest in development of data architecture
Example 2: American Express Travel Services
Business Strategy: Quick approval off purchases made by charge card and providing copies of charge slips to customer
Action: Systemic competence expert system (authorizer assistant), Enhanced country club billing system
IT strategy: Delivery of same level of service more efficiently
IS Infrastructure: Backed by changes in organization for developing/controlling/maintaining plus investment in scanning, storing and laser printing system
Business
Strategy
IT Strategy IT
Infrastructure
Business
Infrastructure

9. PERSPECTIVE TWO: TECHNOLOGY TRANSFORMATION
Example 1: USAA, Insurance Company
Business Strategy: Low cost insurance delivery via tele-marketing
Action: Superior document handling system based on state of art electronics Imaging software
IT Strategy: Technology scope and associated competencies and committing to alliance/JV with IBM
IS Infrastructure: migrate technology architecture and invest in development of data architecture
Example 2: American Express Travel Services
Business Strategy: Quick approval off purchases made by charge card and providing copies of charge slips to customer
Action: Systemic competence expert system (authorizer assistant), Enhanced country club billing system
IT strategy: Delivery of same level of service more efficiently
IS Infrastructure: Backed by changes in organization for developing/controlling/maintaining plus investment in scanning, storing and laser printing system
Business
Strategy
IT Strategy IT
Infrastructure
Business
Infrastructure

10. PERSPECTIVE THREE: COMPETITIVE POTENTIAL
Example 1: Baxter Healthcare
IT Strategy: Exploitation of IT position business
Business Strategy: Providing superior value
added services to its hospital customers (healthcare marketplace)
Organizational Infra: Spectrum JV with IBM,
redesigning the internal organizational processes
Example 2: Federal Express Corp.
IT Strategy: New Cosmos/Pulsar system
Business Strategy: Developing new standard of overnight delivery
Organizational Infra: Redesigning the internal processes
Business
Strategy
IT Strategy IT
Infrastructure
Business
Infrastructure

11. PERSPECTIVE FOUR: SERVICE LEVEL
Analytic methods includes:
End user need survey
Service level contracting
Architectural planning
Performance criterion
Customer satisfaction obtained by
quant/Qual. measurements obtained
by internal and external benchmarking
Business
Strategy
IT Strategy IT
Infrastructure
Business
Infrastructure