1. The Fast Food Industry Albert Lee, Robert Hupcher, Dee (Da) Ham, Nicholas Lawrence, Zhengning Li

2. Genesis Industry overview Major competitors Industry SWOT Buyer Power Supplier Power Entrants Looking Ahead Conclusion

3. Industry Overview 4 Industry Segments QSR – Largest segment, accounts for 71% of total market value Takeaways Mobile and Street Vendors Leisure Locations Market Value of 201.1 Billion (2009) Market Value growth 3.1% Market Volume of 208.1 Billion in transactions Market Volume growth of 3.9% Market Value forecasted to increase by 239.7 billion/19.2% by 2014

4. The U.S. Market Minimal Growth (0.2%) Market Value 71.4 Billion Accounts for 31% of global fast food market Majority of fast food market is QSR(quick service restaurants)

5. Buyer Power Strengthened Buyer Power due to: High rivalry competition in industry Leads to competitive pricing strategies to secure consumers Low switching costs High price elasticity Buyer Power decreases with: Brand Awareness Consumer loyalty

6. Supplier Power Strengthened Supplier Power due to: Concentrated food wholesalers (in Europe) Minimum wage legislation for laborers Low dependence on fast food players Various alternatives in terms of foodservice customers Supplier Power decreases with:

7. Barrier to Entry Retaliation by existing players Price wars Established brand strength of major chains Major market saturation

8. Industry SWOT Analysis S trength W eakness O pportunity T hreat Low capital requirements (individual) Constant demand via convenience and availability Recession- flexible Saturated Markets Conscientious eaters Increasing competition & price wars Healthy eating trends Substitutes (Do-it-yourself eaters)

9. Looking Ahead

10. Looking Ahead (Cont.)

11. Major Competitors

12. Major Competitors (Cont.) Burger King McDonalds Domino’s Pizza Yum!

13. Recap & Conclusion