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Published byKelly Chandler Modified over 9 years ago
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BeverageFood Restaurant PepsiCo
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Zein Abdalla September 2012 Joined in 1995
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Retail stores Supermarkets Restaurants Online stores Vending machine Take-home Sale
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1898 Invented by a pharmacist sold in US market 1903 “Pepsi-Cola” registered During WWII, Pepsi amped up its advertising and started selling its drink in cans 1930 started internationalization in Canada 1963 acquired Frito-Lay, Pizza hut 1975 beat coke cola “have a Pepsi day” 1984 Michael Jackson “The Choice Of A New Generation” Dark blue packaging
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Purchase Stand for quality Promotion factors Globalization Diversify Creativity High accessibility
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Pepsi Sports Center
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1962 ---PepsiCo Foundation Healthy---Food Environment---Safe Water Education 2009, $27.9 million
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1975 Pepsi-Cola beat coke-cola Slogan “Have a Pepsi day” winner
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