1. Confidential © 2009 Teleca AB Mobile games going Social Bhavya Siddappa Technology Evangelist Teleca Software Solutions 7th May 2011

2. Confidential © 2009 Teleca AB Talk Overview Mobile Gaming  Market share  Current challenges Gaming going Social  Why Social ?  Trail of Success  Future trends Gaming E2E solution  Teleca Tips  Solution overview  Q & A 2

3. Confidential © 2009 Teleca AB Why Mobile ?

4. Confidential © 2009 Teleca AB 4 Size of Mobile Gaming

5. Confidential © 2009 Teleca AB 5 Size of Mobile Mobile-gaming Revenue To Hit $11.4 Billion In 2014

6. Confidential © 2009 Teleca AB Can be a bit of a Nightmare 6

7. Confidential © 2009 Teleca AB 7 Size of Mobile Gaming Technical Difficulties – Fragmentation happens

8. Confidential © 2009 Teleca AB 8 Size of Mobile Gaming Access and Usage patterns – Ability & Willing to pay

9. Confidential © 2009 Teleca AB 9 Size of Mobile Gaming Community Thinking – Opportunity cost ?

10. Confidential © 2009 Teleca AB Talk Overview Mobile Gaming  Market share  Current challenges Gaming going Social  Why Social ?  Trail of Success  Future trends Gaming E2E solution  Teleca  Solution overview  Q & A 10 Stage done

11. Confidential © 2009 Teleca AB 11 Leading players in Social Gaming

12. Confidential © 2009 Teleca AB 12 Games are powerful Social objects!

13. Confidential © 2009 Teleca AB 13 Social Gaming

14. Confidential © 2009 Teleca AB 14 Lets engage with the users Games are Social objects! 74% of all buying decisions are made on a friend’s recommendations

15. Confidential © 2009 Teleca AB 15 Lets engage with the users Discover -> Engage

16. Confidential © 2009 Teleca AB 16 Engaging users Engage the users Player’s passion Build interactivity Incentives in a social context Share with ppl whom we care P2P interact

17. Confidential © 2009 Teleca AB 17 Passion x Game + Social = Social gaming Location based games 3DEducationArtisticFun Augmented reality Video

18. Confidential © 2009 Teleca AB 18 Include Mobile feature Scoreboard sharing Achievements, rewards Friends: finding. gifting, comparing

19. Confidential © 2009 Teleca AB 19 Games connecting to the community High-score (reward) / customizable Connect to the community P2P challenges In-Game transactions Virtual Currencies

20. Confidential © 2009 Teleca AB Talk Overview Mobile Gaming  Market share  Current challenges Gaming going Social  Why Social ?  Trail of Success  Future trends Gaming E2E solution  Teleca  Solution overview  Q & A 20 Well Done Stage done

21. Confidential © 2009 Teleca AB 21 Teleca is the only player in segment with comprehensive onshore/offshore global delivery footprint across all major markets We have 2000 mobile software engineers available worldwide Teleca is the only player in segment with comprehensive onshore/offshore global delivery footprint across all major markets We have 2000 mobile software engineers available worldwide

22. Confidential © 2009 Teleca AB Build app which saves time or kills time UI explains the game Focus on User Acquisition, Engagement AND Retention Integrate Facebook, Twitter and other social engagement channels Build communication channels with your users to foster a community Focus on cross-platform Mobile Social Gaming – tool for branding and marketing 22 Top tips for success

23. Confidential © 2009 Teleca AB 23 Lets engage with the users Building blocks of a gaming platform

24. Confidential © 2009 Teleca AB 24 Lets engage with the users Mobile Gaming E2E solution

25. Confidential © 2009 Teleca AB 25 bhavya.siddappa@teleca.com @bhavis Mobile game application development is for developers who like challenges