1. Patrick Benko Plan4Health Webinar Social Media 101 APHA, Manager of Online Marketing

2. @PatrickBenko Follow along

3. Manager of Online Marketing, APHA My own story Flooding my strava feed with active transportation My Plan4Health connection

7. Define your audience

8. Start building

9. Organization based Image and voice matches APHA News without commentary Posts at a high rate @PublicHealth

10. Single campaign focused Image and voice differs from parent account Humor and excitement High engagement with general public @KitCookOff

11. Personal account Usually spokesperson used to being voice of org Some color commentary Must be savvy enough to use @YourLeader

13. Write it down Guiding principals Rules of engagement – Following/retweeting – PII Social Media Policy

14. Listen Engage Analyze

15. Listen

16. Engage

17. Analyze

18. NPHW Peer Learning Network Images www.nptechforgood.com & others www.nptechforgood.com A little more

19. Potpourri

20. Patrick.Benko@apha.org @PatrickBenko https://www.linkedin.com/in/patrickbenko Contact info

21. ABOUT APHA 800 I Street, NW Washington, DC 20001-3710 202-777-APHA phone www.apha.org The American Public Health Association champions the health of all people and all communities. We strengthen the profession of public health, promote best practices and share the latest public health research and information. We are the only organization that influences federal policy, has a 140-plus year perspective and brings together members from all fields of public health. Learn more at www.apha.org. Patrick Benko Online Marketing Patrick.benko@apha.org