1. US Army Corps of Engineers BUILDING STRONG ® STEP 3 - FORMULATION BRAINSTORMING MANAGEMENT MEASURES Planning Principles & Procedures – FY11

2. BUILDING STRONG ®

3. BRAINSTORMING MANAGEMENT MEASURES LEARNING OBJECTIVE  To be able to describe the rules and a process for the brainstorming technique.

4. BUILDING STRONG ® BRAINSTORMING RULES  NO EVALUATION  NO JUDGMENT  Quantity counts.  Time is limited.  Follow the process.

5. BUILDING STRONG ® BRAINSTORMING PROCESS 1. Define problem. 2. Individual silent listing of ideas. 3. Group recording of ideas.  Group assessment of ideas.  Group presentations.

6. BUILDING STRONG ® Cleveland Harbor

7. BUILDING STRONG ®

8. The objective is...

9. BUILDING STRONG ® BRAINSTORMING RULES  NO EVALUATION  NO JUDGMENT  Quantity counts.  Time is limited.  Follow the process.

10. BUILDING STRONG ® GROUP ASSESSMENT OF IDEAS # Number of Ideas * Recommended Idea ** Most Creative Idea

11. BUILDING STRONG ® WHAT CAN YOU BRAINSTORM?  Stakeholders  Problems and Opportunities  Information to Include in Inventory  Future Without Condition Assumptions  Solutions - Measures and Plans  Categories of Effects  Tasks in Project Management Plan  Report “Table of Contents”  Report Readers  Mailing List

12. BUILDING STRONG ® BRAINSTORMING MANAGEMENT MEASURES LEARNING OBJECTIVES  Q – What are the rules of brainstorming?  A - No evaluation or judgment, and ► Quantity counts. ► Time is limited. ► Follow the process.  Q – What is a process for brainstorming?  A – Steps to follow are: ► Define a problem. ► Individual generation of ideas. ► Group listing of ideas. QUESTIONS?

13. BUILDING STRONG ® …by the way:  You used PLANNING OBJECTIVES to start formulating alternative plans.  When you identified your “recommended plan” you conducted the next three planning steps: ► Ideas were EVALUATED ► Ideas were COMPARED ► The best idea was SELECTED

14. BUILDING STRONG ®