1. Business ethics Morrison

2. Morrison stakeholders The company’s business involve the following stake holders: Owners employee Customers Suppliers competitors, and citizens

3. Stakeholders Continuation These are the members who keep the company running in its daily business ventures. The company was initially owned entirely by the Morrison family. But currently, the family owns only 10% of Morrison company. The other share is listed on the London Stock exchange. The stores have employees in different parts of England. The employees are critical in the success of the Morrison since they are the ones who handle customers and make an impression on the customers determining whether they will shop in the stores again or not.

4. stakeholders Customers of Morrison come from all walks of life across England as the company retails a wide variety of goods. Even though the customer base of the company has gone down a little bit, since they currently control 11% of the market a lower share than the initial market share. The stores deal with many suppliers, including suppliers for perishables such as vegetables, suppliers for food stuffs, and non- food stuffs who keep the company in business. Morrison company is currently at position five in the UK, meaning that it faces stiff competition in the industry. Such competitors are Tesco leading in market share with 28.7%, Asda with 17.3%, The Co- operative Food with 6.1% of the market, and Sainsbury’s controlling 16.6% of the market share. The stiff competition keeps Morrison company in constant check of its operations and proper execution of a SWOT analysis for its operations

5. Ethical Business practices at Morrison Following the reduced market share and business performance, the company came up with strategies to cut down about 2,600 jobs of departmental management and supervisory positions to reduce the cost of operations and maximize effectiveness of employees; At the same time the stores would create 1,000 jobs in the local stores and 3,000 slots in the newly to be opened stores. The 3.1% drop in business at the company also triggered the company to enforce some structural changes such as replacement of the chief executive, closure of 10 small stores that were running on a loss, and the decrease of the prices of the products by 33%. The logos and slogan of the company portray ethics in its marketing strategy. It was changed from the original slogan to “Bettabuy” representing fair prices. Later changed to “Fresh choice for you” showing the company’s care for the health of the customers.

6. Effects to the stakeholders and the business Cut down of 2600 jobs and closure of some stores had a positive impact on the company’s operations as the cost of operations and wage pay went down. However, it meant more workload on the employees who remained, and loss of livelihood of the employees laid off. Customers from the regions where the stores were closed were negatively affected as their nearest stores were done closed down. Replacement of the non-performing executive director was ethical businesswise, as it helped improve the efficiency of the operation system in the company, and seal the ways through which more unnecessary expenses were going and maximized the revenue receipt from the increased sales.

7. -continuation The decrease in the prices and employment of more people in the local stores benefitted the customers greatly. The customers would shop at lower cost than initially, and there were enough store attendants to serve the customers’ needs. The owners also were impacted by the act in a good way since even though they had increased the wage pay cost, the efficiency generated attracted more customers to the stores and thus increase in the sales volume.

8. Conflict of interest between stake holders at Morrison In the Morrison company, there was a conflict of interest between the Morrison family and the management (Dalton Philips). The conflict was on the basis of the three-year strategy employed by the management in an attempt to recover sales and market share. The Chief Executive, Dalton Philips had also been in conflict with the public, which had criticized him harshly. The public and the Morrison family pressurized him making to resign in 2015 According to the Morrison family, the strategy was ineffective and instead of helping the company recover, it was making it lose more ground in the market

9. Recommendations on the appropriate changes at Morrison company The company suffers from the inefficiency of the employees due to poor strategies. Therefore, the best change for the business' success moving forward is to constitute policies directing the employees on the best operation practice, and the set strategies and policies of the company on quality matters. The company should revise its modes of marketing, and intensify the advertisements as it emphasize on quality provision to attract more customers and but in an ethical manner regarding business. The two recommended changes will ease the need to monitor the employees closely to ensure quality. Quality and work ethics will be engraved into the employees and become a culture of quality and efficient business performance.

10. References Business Ethics, 2015. Business Ethics: The Magazine of Corporate Responsibility. [Online] Available at: http://business-ethics.com/ [Accessed 25 November 2015]. Ethical Consumer, 2014. The most Ethical Supermarkets. Shopping Guide From Ethical Consumers. [Online] Available at: http://www.ethicalconsumer.org/buyersguides/food/supermarkets.aspx [Accessed 25 November 2015]. Morrison, 2015. Black Five Days. [Online] Available at: https://groceries.morrisons.com/webshop/startWebshop.do [Accessed 25 November 2015]. O'Sullivan, P., Smith, M. & Esposito, M., 2012. Business Ethics: A Critical Approach: Integrating Ethics Across the Business World. 1st ed. London: Routledge. Parboteeah, K. P. & Cullen, J. B., 2013. Business Ethics. 1st ed. London: Routledge.