1. OC Parks Social Media Marisa O’Neil, Public Information Officer Chris Hazen, HR Recruiter

2. OC Parks has: Our parks: 60,000 acres 22 regional and wilderness parks 7 miles of beaches 7 historical landmarks 1 zoo Our social media: 1 Twitter 1 Facebook 1 You Tube 1 Flickr 1 Blog Multiple administrators

3. Why not multiple accounts? Central location Don’t dilute follower pool It’s the law (policy) Easier to control the message Multiple (trusted) admins provide more content, less time burden But: Make sure one, central admin monitors all content!

4. Messaging Keep your messages consistent. One message can be spread across multiple platforms. Reach users on all platforms. Think: Would automation help?

5. Example: Park Ranger Academy #2

6. OCParks.com

7. Recruiting Saw a need to better explain the job. RJP “Realistic Job Preview” Same amount of views as previous recruitment 15% less applicants. Recruitment Sample

8. Facebook

9. Auto-post to Twitter

10. Great. But is it working? You Tube metrics: 2,516 views total 1,858 before Academy

11. Demographics and Traffic Sources

12. Hootsuite

13. Bit.ly

14. Google Analytics

15. Where did they find us? Santa Ana College Google Facebook (#4) eGov (#6) Twitter (#18)

16. Respond or not? What OC Parks does: If it’s a direct question to @OCParks, the PIO responds. If PIO doesn’t have the answer, it is forwarded via e-mail to pertinent staff. PIO shares Tweets with pertinent staff (positive and negative).

17. When we don’t Sometimes, people just need to vent. No response expected, no question directed. Alerts already on our website.

18. With the bad, comes the good.