1. 11 Sport Tourism C H A P T E R Heather Gibson, University of Florida
Sheranne Fairley, University of Massachusetts Amherst
Chapter 11

2. Tourism and the Tourism Industry
Rocky times for tourism industry
Size of the tourism industry
Range of services and products
Motivations for travel and tourism
Sport tourism

3. International Sidebar
Sport Museums
Tourist attractions for domestic and international consumers
Elements of many destinations’ tourism portfolios
National Sports Museum (Melbourne, Australia)
Tennis Heritage Collection
International Learning Activities

4. Types
Active sport tourism
Event sport tourism
Nostalgia sport tourism

5. Active Sport Tourism Travel to take part in sport Cruises
Amateur sports
Golf and skiing

6. Event Sport Tourism Sport events as tourist attractions
Hosting sport events that draw spectators as well as active sport tourists
Two levels
Hallmark
Small scale

7. Hallmark Events Major events drawing international attention Examples
Carnivals and festivals such as Mardi Gras
Cultural or religious events such as a British royal wedding
Major sport events such as the Super Bowl 
(continued)

8. Hallmark Events (continued)
Mega sporting events and the media
Concept of destination image and host cities
Aftermath and long-term consequences
Recurring events vs. one-time events

9. Small-Scale Event Sport Tourism
Advantages of hosting small-scale events
Variety of events fit the definition
Professional and college-level sports
Amateur sport events such as the Senior Games
Need for community tourism agencies
Convention and visitors bureau
Sports commission

10. Nostalgia Sport Tourism
Redmond’s examples
Visiting sport halls of fame
Taking sport-themed vacations
Attending fantasy sport camps
Touring famous sport stadia
An underdeveloped area of study

11. Sustainability and Sport Tourism
Balancing the needs of today with those of the future
Dimensions
Social
Economic
Environmental

12. Sidebars The Ultimate Sport Tourism Destination
Walt Disney World Wide World of Sports
Nostalgia Sport Tourism
The World Golf Hall of Fame
Sport Volunteer Tourism
Travelling to Volunteer at Sporting Events
Sydney Olympic Volunteer (SOV) Social Club

13. Practical Application
Ethics in sport tourism
Controversy and the Olympic and Paralympic Games
Critical thinking in sport tourism
Sustainable development in tourism

14. Three Review Questions
What are the major dimensions of sport tourism and the sport tourism industry?
What strategies might you suggest to your community to leverage the tourism associated with college sports?
How might we implement a sustainable development approach to future sport tourism ventures?