1. 7 C’s of Effective Communication

2. The seven C’s 4 When We talk about “ Effective Communication” one thing that comes in mind, what are the basic principles of “effective communication”. 4 These principles tells us how your message can becomes effective for your target group, 4 These principles also tell about style and importance of the message. 4 These principles commonly known as 7 C’s of effective communication.

3. Seven C’s of Effective Communication 1. Completeness 2. Conciseness 3. Consideration 4. Concreteness 5. Clarity 6. Courtesy 7. Correctness

4. 1) Completeness 4 Message Receiver- either listener or reader, desire complete information to their question. e.g. a query by a customer 4 Provide complete information in a short span of time. 4 If possible, provide some extra information which he/she does not know and which may be useful to him. 4 In this way you can maintain a good business relation with him, otherwise he may switch to an other company.

5. Five W’s 4 One way to make your message complete is to answer the five W’s. 4 WHO? 4 WHAT? 4 WHEN? 4 WHERE? 4 WHY? 4 The five question method is useful when you write requests, announcements, or other informative messages. 4 For instance, to order (request) merchandise, make clear WHAT you want, WHEN u need it, WHERE it is to be sent.

6. 2) Conciseness 4 Conciseness means “convey the message by using fewest words”. 4 “Conciseness is the prerequisite to effective communication.” As you know that all of us are short of time. 4 Hence a concise message save the time for both, the receiver and the giver.

7. How To achieve Conciseness ? For achieving the conciseness you have to consider the following. 1.Avoid wordy expression For eg. use “Now” instead of “At this time” 2.Include only relevant material – Stick to the Purpose 3.Avoid unnecessary repetition.

8. 3) Consideration 4 Consideration means – To consider the receiver’s Interest/Intention. 4 It is very important in effective communication while writing a message you should always keep in mind your target group

9. Three specific ways to indicate consideration 4 Focus on “you” instead of “I” or “We” 4 Show audience benefit or interest of the receiver 4 Emphasize positive, pleasant facts.

10. 4) Concreteness 4 It means that message should be specific instead of general. Misunderstanding of words creates problems for both parties (sender and receiver). 4 When you talk to your client always use facts and figures instead of generic or irrelevant information.

11. The following guidelines should help you to achieve the Concreteness. 4 Use specific facts and figures 4 Choose image building words e.g General He is very intelligent student of class and stood first in the class. Contd…

12. Concrete Ram scored 85% in his Graduation and he stood first in his college. 4 Always write on a very solid ground. It should definitely create good image as well. Contd…

13. 4 In effective communication the message should be very much clear. So that reader or listener can understand it easily. 4 You should always Choose precise words. 4 Always choose familiar and easy words. 4 Construct effective sentences and paragraphs. 5) Clarity

14. 6) Courtesy 4 Knowing your audience allows you to use statements of courtesy; be aware of your message receiver. 4 It is politeness that grow out respect and concern for others. 4 Appling socially accepted manners is a form of courtesy. Eg. Namaste

15. How to generate a Courteous Tone ? The following are suggestions for generating a courteous tone: 4 Be sincerely tactful, thoughtful and appreciative. 4 Use expressions that show respect for the others 4 Choose nondiscriminatory expressions

16. 7) Correctness 4 At the core of correctness is proper grammar, punctuation and spelling. 4 The term correctness, as applied to effective communication also mean three characteristics oUse the right level of language oCheck the accuracy of figures, facts and words oMaintain acceptable writing mechanics

17. Use the right Level of Language 4 There are three level of language 1.Formal – Respected Sir 2.Informal – Hi Dude 3.Substandard –

18. Substandard Language 4 Avoid substandard language. Using correct words, incorrect grammar, faulty pronunciation all suggest as inability to use good English. Some examples follow: SubstandardMore Acceptable Ain’tisn’t,aren’t Can’t hardlycan hardly Aim to provingaim to prove Desirous to desirous of Stoledstolen