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Published byBarbra Franklin Modified over 9 years ago
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Irwin/McGraw-Hill [Modified by EvS] Mgt 470-16-1 Gillette Case Global Company –4 main divisions North Atlantic Diversified Group Stationary Products International Group –Personal Care products –3 geographic groups (Excluding North America & Western Europe Africa, Latin America and Middle East Eastern Europe Asian Pacific
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Irwin/McGraw-Hill [Modified by EvS] Mgt 470-16-2 Gillette Case Global Company –57 Manufacturing Facilities –28 Countries –Products distributed to 200 countries –75% of workforce is outside the U.S. –Close coordination Simultaneous launch of Sensor Excel razor in 19 countries Regio-centric approach –Each culture and clientele is unique –Country by country guidelines
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Irwin/McGraw-Hill [Modified by EvS] Mgt 470-16-3 Gillette Case Focus –Changed Began as philanthropic (internship) Converted to in-house Management Training –“Groom” for management jobs in home country –Management responsible for selecting candidates
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Irwin/McGraw-Hill [Modified by EvS] Mgt 470-16-4 Gillette Case Source: Prestigious Universities, top students –6 months in home country –Transfer to one of 3 international headquarters (18 month assignments) Boston London Singapore –Slated to be future “senior International leaders”
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Irwin/McGraw-Hill [Modified by EvS] Mgt 470-16-5 Gillette Case Personal and organizational objectives –Ability to interact effectively with local people at foreign operations –Enhances individual’s competitiveness and marketability in and outside of Gillette 90% offered permanent jobs –90% generally accept –Over half still with Gillette –Increased communication –Appreciation for different approaches More “open minded”
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Irwin/McGraw-Hill [Modified by EvS] Mgt 470-16-6 Gillette Case Beyond students –Expatriate experience for managers 80% of top 40 executives 50% in at least 3 countries “Transferability” of management is the “glue”
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Irwin/McGraw-Hill [Modified by EvS] Mgt 470-16-7 Gillette Case Focus = Future management needs Emphasis = Interpersonal skills, reduction of ethnocentricity, appreciation for diversity Effect upon the organization = Increased competitiveness, more flexibility in management Central aspect of their training = Regiocentric philosophy –Key objectives of “identify” “recruit” and “develop” management Cultural Adjustment = Extension of culture Would it work elsewhere?
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