1. Helping teens rethink their relationship with tobacco Laurie Schneider Rocky Mountain Center for Health Promotion and Education

2. With Thanks to Our Funder Second Chance was developed with funding from the Colorado Department of Public Health and Environment’s State Tobacco Education and Prevention Partnership (STEPP). Amendment 35 voter-approved tobacco tax funds were used to finance program development.

3. Authors/Producers/Developers The Rocky Mountain Center for Health Promotion and Education (RMC) and partners provided project oversight and content direction. Creative Media Solutions and partners “connected the dots” between content, desired outcomes, instructional design, and programming to develop a sophisticated, experiential tool.

4. Today’s Objectives Participants will be able to: Describe key sections of the online program for use by youth and administrators in schools and community settings. Consider the appropriateness of Second Chance for youth in their own settings.

5. What It Is A non-punitive policy enforcement tool. A web-based tobacco education program for middle and high school youth who have violated a tobacco policy at school or in the community. A tracking tool to monitor student progress and download student and local data.

6. Who It’s For Youth may be referred to Second Chance by school personnel, staff associated with community-based youth organizations, or community law enforcement personnel. The program can also be useful for teens who are experimenting with tobacco but have not violated tobacco policy or law.

7. Overview of Development Web-based program based on previous video/CD-ROM versions. Content was developed using a number of best practice sources and content experts in Colorado and nationwide.

8. Overview of Development Development team included experts in: – School and public health – Classroom instruction – Youth tobacco prevention – School and community tobacco polices/laws – Design and programming

9. Development Steps 1 Content development Organization & writing 2 Content review by experts Instructional design 3 Design concepts & color palettes Focus testing

10. Development Steps 4 Content refinement Proposed interactivity 5 Detailed wireframes Scripting 6 Graphic design Flash programming

11. Development Steps 7 Talent selection Script refinement 8 Videotaping & editing Programming, programming… 9 Testing & QC Soft/pilot launch

12. Youth Involvement Youth guided the direction of the interface design, look and feel. – Focus groups (urban and rural) were conducted in order to guide the website design – Youth were used as “talent” in several program video clips, and for voice over narration

13. Program Goals Increase student knowledge of, and compliance with, the tobacco-free school policy and community-based tobacco policy. Increase student awareness about the benefits of not using tobacco.

14. Program Goals Increase student awareness about skills and strategies that can be used to resist health risk behaviors. Increase student interest in quitting or reducing tobacco use.

15. Program Objectives Describe why there are tobacco-free policies and laws. Identify myths & facts about tobacco use and addiction. Identify strategies used by the tobacco industry to target youth. Discuss the costs of tobacco use.

16. Program Objectives Identify social norms related to youth tobacco use. Discuss personal tobacco use behaviors. Identify skills needed to resist, quit, or reduce tobacco use. List resources available for youth tobacco prevention and cessation.

17. Content Content builds from simple to complex to encourage introspective thinking. Move students that are using tobacco into a contemplative or action state. Help students to think about the role that tobacco plays in their lives.

18. Content My notebook! – Customizable (type, color, stickers, name) – Gives an overview of section content – A place to write thoughts/notes – Contains section reviews that must be passed with an 80% or above in order to move forward in the program

19. Home/Main Navigation

20. Community Section Content Tobacco Myths & Facts Big Tobacco Tobacco Laws

21. Tobacco Myths & Facts

22. Big Tobacco

23. Tobacco Laws

24. School Section Content Laws & Schools Influences Hooked on Nicotine Teen Opinions & Norms

25. Laws & Schools

26. Influences

27. Hooked on Nicotine

28. Teen Opinions & Norms

29. Home Section Content Tobacco Costs Communication Step-by-Step My Action Plan

30. Tobacco Costs

31. Communication

32. Step-by-step

33. My Action Plan

34. Administrators Local – Add students – Track student progress RMC – Add locations – Create reports

35. For more information Laurie Schneider, Rocky Mountain Center lauries@rmc.org (content, development) Grace Linn, Creative Media Solutions galinn@earthlink.net (design, production)