1. Welcome to Session 4

2. The Art of Successful Persuasion Pinpoint your objective- What is your purpose? Know your audience

3. Who is the Audience? In your small group brainstorm the names of several magazines. Seventeen Magazine Teenage girls Relating Factor: Are the intended audience for as Complete a Bridge Map like the one below.

4. Knowing your audience is important because... It will determine the kind of language and arguments to use and avoid It will determine the kind of language and arguments to use and avoid It will determine how much background information to include in the introduction It will determine how much background information to include in the introduction It will help the writer find common ground with the reader - arguments used must appeal to common interests and shared goals It will help the writer find common ground with the reader - arguments used must appeal to common interests and shared goals

5. The Art of Successful Persuasion Pinpoint your objective- What is your purpose? Know your audience Know which appeals can be used with your audience

6. Persuasive Appeals Whine Beg Make wild promises Threaten blackmail

7. Persuasive Appeals Shared Values and Beliefs

8. If I can find some common ground between us, I can use this to persuade you to do …whatever. (ex. “You have always wanted me to be responsible and having a pet will teach me responsibility.”) Referred to as “identification”, this can be the most powerful persuasive tool at our disposal. Looks at what we have in common and how this can be used to enlarge upon our similarities. (ex. We were both in the Marines, born in Illinois, etc.) Focus on common goals. For example, we both want this thing so therefore you should go along with my way of thinking.

9. Persuasive Appeals Shared Values and Beliefs Emotions and Vanity

10. Persuades by inducing any of the following: Guilt – If you don’t give there will be children who get no Christmas presents this year. Security – Vote for increased salaries for our policemen and keep our community safe. Greed – Investing now means a greater payoff later. Pity – In our area there are children who have never received a Christmas gift. Humor – Don’t be the Scrooge of the community. Get out your checkbook. Love – Poor little children in our community will love you for making their Christmas a special one.

11. Persuades by inducing any of the following: Guilt – If you don’t give there will be children who get no Christmas presents this year. Security – Vote for increased salaries for our policemen and keep our community safe. Greed – Investing now means a greater payoff later. Pity – In our area there are children who have never received a Christmas gift. Humor – Don’t be the Scrooge of the community. Get out your checkbook. Love – Poor little children in our community will love you for making their Christmas a special one.

12. Persuades by inducing any of the following: Guilt – If you don’t give there will be children who get no Christmas presents this year. Security – Vote for increased salaries for our policemen and keep our community safe. Greed – Investing now means a greater payoff later. Pity – In our area there are children who have never received a Christmas gift. Humor – Don’t be the Scrooge of the community. Get out your checkbook. Love – Poor little children in our community will love you for making their Christmas a special one.

13. Persuades by inducing any of the following: Guilt – If you don’t give there will be children who get no Christmas presents this year. Security – Vote for increased salaries for our policemen and keep our community safe. Greed – Investing now means a greater payoff later. Pity – In our area there are children who have never received a Christmas gift. Humor – Don’t be the Scrooge of the community. Get out your checkbook. Love – Poor little children in our community will love you for making their Christmas a special one.

14. Persuades by inducing any of the following: Guilt – If you don’t give there will be children who get no Christmas presents this year. Security – Vote for increased salaries for our policemen and keep our community safe. Greed – Investing now means a greater payoff later. Pity – In our area there are children who have never received a Christmas gift. Humor – Don’t be the Scrooge of the community. Get out your checkbook. Love – Poor little children in our community will love you for making their Christmas a special one.

15. Persuades by inducing any of the following: Guilt – If you don’t give there will be children who get no Christmas presents this year. Security – Vote for increased salaries for our policemen and keep our community safe. Greed – Investing now means a greater payoff later. Pity – In our area there are children who have never received a Christmas gift. Humor – Don’t be the Scrooge of the community. Get out your checkbook. Love – Poor little children in our community will love you for making their Christmas a special one.

16. Appeals to vanity – If you give just $100.00 your name will appear as a contributor in our publication. Your friends will see the depth of your commitment to this worthwhile project.

17. Persuasive Appeals Shared Values and Beliefs Emotions and Vanity Benefits to the Audience

18. These benefits could be related to: Finances Health Safety Social status Time Etc. For example: With a new bike I could run errands for you, like going to the store or to the post office. This will save you time so you can read or watch T.V.

19. Persuasive Appeals Shared Values and Beliefs Emotions and Vanity Benefits to the Audience Scientific/ Numerical Facts or Self- Evident Truths

20. This is the Best Support for the Writer’s Argument These might be: Concrete examples Narrative vignettes (anecdotes) Authoritative quotes Statistics Definitions Facts Witness statements Expert testimony