1. Slogans that Stick Just Do it- Nike This Bud is for you- Budweiser Have it your way- Burger King We bring good things to light- GE We’ll leave the light on for ya!- Motel 6 Zoom, Zoom- Mazda

2. What makes it stick? 2. Make it Memorable 1. Key Benefits Easy to remember Will repeat to others Just do it- Nike A benefit of product Reason to remember Have it your way-BK

3. 3. What makes it stick? 4. Differentiate Your Brand 3. Solidify the Brand Sets the brand apart from competition We try harder- Avis Recalls the brand name This Buds for you- Budweiser

4. What makes it stick? 6. Rhythm and Rhyme 5. Warm and Fuzzy Does it rhythm? Does it have a ring to it? Takes a licking, keeps on ticking-Timex Leave you feeling warm and fuzzy? Umm, Umm Good- Pillsbury

5. Slogan 1 1.Key Benefits 2.Make it Memorable 3.Differentiate Your Brand 4.Solidify the Brand 5.Rhythm and Rhyme 6.Warm and Fuzzy Effect Slogans