2. HHJHH iRef connects sports leagues and referees.
- Rob Sigmon, Founder/CEO
HHJHH

3. Overview Worldwide referee shortage…
1 billion amateur games played annually requiring 2 billion referee hours.
iRef trains and matches referees:
Eliminates league administration
Increases referee earnings
Background checks and rates referees
Simplifies payment and taxes

4. An Industry In Pain
There is a severe shortage of referees in every sport worldwide.
Training programs for referees are regional, sporadic and insufficient to meet demand.
A large percentage of referees are transient high school/college students.
Sports organizations spend extensive time and resources recruiting referees and processing payments and taxes.

5. Value Proposition - Leagues
Real time database of referees available
Background checks and certifications verified
Supply and demand referee fee algorithm
Recruiting and scheduling costs eliminated
Referee fees paid weekly via app/credit card
Contractor forms and taxes filed by iRef
No fees for services to the leagues

6. Value Proposition- Referees
Access to more games = maximum earnings
Weekly payment through app/direct deposit
Flexibility to choose geographic work areas
On field app check in and game stat reporting
Consolidated tax reporting
Dashboard features:
Earnings
Performance rating
Certification management

7. Domestic Target Market
170,000,000 referee games each year
Youth Market M
Adult Market 75 M
Senior Market 7.5 M

8. International Target Market
U.S. annual M ref games
Israel M
Australia M
United Kingdom 34.1 M
South Africa M
Brazil M
Total 6 countries M

9. 3 Year Market Target 2.8% market share Sales goal = 10M referee games
Revenue = $317,000,000
Net Profit = $33,401,800 (EBIDAT)

10. App Matching Process Request a Ref: And find a match!
Matching app process: platform developed with cloud database and PC accessibility
1) Leagues enter games that need referees
2) App sends push messages to qualified refs
3) Referee accepts game
4) Position filled notice sent to league
5) Referee checks into game, records stats
6) League rates referee/referee rates league
7) League pays referee fees to iRef
8) iRef pays referee

11. Competition & IP No existing referee/league matching app
“iRef the perfect match”
Trademark applied
Patent opportunity for matching technology
Main competitive advantage:
First to market domestic & international

12. Go To Market Strategy Domestic market launch: CO, FL, OH
International launch: Israel
Regional Sales Manager in each state/country
Pre launch activities by RSM:
Contact leagues, procure game listing contract
Recruit referees to create profile
Pre launch marketing to leagues and referees:
Digital, lists, mobile ads, association lists

13. Sales Strategy Referee games produce 20% gross commission
Regional Sales Manager salary and commission on leagues recruited
Diversified revenue streams:
Referee game commissions
Referee training clinics
Advertising on app platform & SMS push messaging
Sponsorships

14. Board of Directors
Rob Sigmon – MBA, sales and marketing executive with 25 years
entrepreneurial experience. Founded 5 businesses including JR
International Marathon, International CMO 2GO, Colorado Fresh
Mortgage , MoveDon Soccer League, Operated i9 Sports franchise.
John Reeb – PhD, MBA, Crestcom International, management consultant with 30 years of business operations, lean process and leadership experience at Fortune 500 firms. Established network in sports, finance and funding.
Joe Clark – CEO at Prana Business, creator of Line-of-Site portfolio
SaaS systems for management consulting, mentor at MergeLane
and Boomtown Accelerator. Human Resource management, Lean
Sigma manufacturing and executive supply chain management/MIT.
John Ikalowych – MBA, Sr. VP Colorado Business Bank, corporate business development, strategy, commercial banking, capital acquisitions and funding, business coaching. Executive.
Director for C3, CoBiz C-Suite Collaborative.

15. Start Up Management Team
Rob Sigmon – CEO, Operations, fundraising, strategic marketing
Jonathan Bryant - VPBD, Business dev, sales, market management
Dan Wilson – CMO, Marketing, engagement, SEM, SEO
Will Feldman – CTO – App development, website, video
Chris Whitaker – CFO, Financials, due diligence, justification
Greg Wilson – Controller, AR, AP, ecommerce systems
Justin Staudenmayer – CSO – Strategy, IP, inter, sports marketing
Shahroukh Dastur – VPF, Finance, sales, valuation, M&A
Dave Terpstra – CIO, International operations, go to market
Kristi Hamrick – CPO – Publicity, public relations, marketing

16. Milestone #1 = MVP Market Launch
Complete programming app and website
Google Maps geo selection interface
Cloud based data storage and security
Regional Sales Manager hired
IP plan implemented
Customer Service operational
Accounting and payment processing interface
Referee Training Clinic scheduled
20 Leagues contracted in Colorado
100 Referees registered in Colorado

17. Revenue Projections Year 1 Gross Referee Revenue $2.3 million
Training Clinics $56,000
Advertising $20,000
Sponsorships $9,000
Total Gross Revenue $2.4 million
Expenses $2.4 million
(80% referee fees + startup and operating expenses)
Net Profit $2,360
Year 2 Gross Revenue $133.9 million
Net Profit $9 million
Year 3 Gross Revenue $317 million
Net Profit $33.4 million

18. Graph of 3 Year Revenues

19. Cap Table Current share distribution: Pre$ Post$
Rob Sigmon ,000 82% 56%
App Developer ,000 8% 6%
Management Team (10) ,000 8% 6%
Board of Directors (3) ,000 2% 2%
Option Pool (15%) 132, %
Planned 3 Angel investor(s) 132, %
Total Post Money Shares 880,000
First Round Funding Goal = 3 Angel Investors
Each receiving 5% equity (44,000 shares) post money
$100,000 investment and one Board Seat

20. Milestone #1 Use of Funds
6 Month Start Up Budget
App Development $100,000
Management Team salaries $72,000
(CEO, CMO, CTO, Customer Service, Referee Trainer)
Marketing $35,000
Regional Sales Manager Commission $24,000
Offices, rent, equipment, insurance, telecom $16,000
Legal & IP $10,000
Funding Acquisition $10,000
Customer service & tech support $8,000
New market development $6,000
Sales training and support $5,000
Referee training clinics $3,000
Working capital $11,000
TOTAL $300,000

21. Exit Strategy Pre money market valuation = $1,700,000
Post money market valuation = $2,000,000*
5% Equity = $100,000 investment
Exit in Year 4 via buyout or investor exit
5% projected net profit for Year 3 = $33.4M
Investor return = $1,670,000 (x 16)
* Derived from Steve Blank’s Lean Start Up formula and Venture Hacks Cap Table

22. Key Accomplishments 10/15/15 – International market research completed
11/10/15 – 3 Year business plan completed
12/15/15 – Development of app iRef 1.0 began
12/31/15 – First Management Team meeting
1/14/16 – Funding pitches began
1/26/16 – iRef incorporated in Colorado
1/28/16 – Office lease signed, Englewood, CO
2/8/16 – iRef launch logo and tag line finalized
2/11/16 – Inaugural Board of Directors meeting
2/15/16 – League side of app code completed
2/23/16 – Joined TIE Rockies TRIP funding accelerator

23. Review Over 1 billion amateur sports games annually
iRef makes money through:
20% referee commission
Referee Training Clinics
Advertising
Sponsorships
Experienced Board of Directors and Management Team
$300,000 seed funding need for MVP
5% equity per $100,000 invested potential value of $1,670,000 exit in 2020

24. Contact iRef, Incorporated Rob Sigmon, CEO 303-941-1925
4045 S Broadway, Suite 106
Englewood, CO 80113