1. CADET POPULATION GROWTH INITIATIVE (CPGI) MASTER IMPLEMENTATION PLAN (MIP)

2. CADET POPULATION GROWTH INITIATIVE (CPGI) …an initiative, with one master plan, to move leaders at all levels of the Cadet Program to address the recent decline in the size of the cadet population. AIM: to increase the number of Canadian youth participating in the Cadet Program to 70,000 by 2016.

3. MIP MAJOR FOCUS AREAS PROMOTION of the program to the public ATTRACTION of news cadet & their parents IMPROVEMENTS to the program’s appeal RETENTION of current cadets

4. PHASE 1 GOAL Stop the current decline of Cadet population at 49,460 by June 2011. 1 Apr 10 31 Jan 11 Diff National (Sea, Army, Air) 49,460 52,172 +2,712 Army (National) 17,945 18,609 +664 Army (Pacific Region) 1,678 1,795 +117

5. PHASE 2 GOAL Grow the Cadet population to 60,000 by June 2013 GROWTH STRATEGIES 1. Struggling corps - get help or offer help. 2. Retain 3-4 more current cadets. 3. Attract an retain 5 more new cadets. 4. Plan & prepare to attract and absorb more cadets. 5. Changes to existing corps & start new corps. 6. Raise public awareness locally (promote the program). 7. Engage cadets/staff/sponsors on improvement ideas.