1. FORMAT in Graphic Design Seçil TOROS

2. FORMAT Format is any surface on which the elements that will be used to build a design are placed. Sometimes format decisions are already be made for you ex: letterheads, magazines etc. ex: clients may assign Sometimes you decide the format (shape and size) Creative Considerations Map - to fold, to open and fold again Cut out - children's book Oversized - menu (luxury) Narrow long - bridge Circular – world peace Practical Considerations 1.Quantity of Information 2.Final Quality and Print Production 3.Cost 4.Final Destination You need to find the balance

3. FORMAT_ sometimes you can not change the format

4. FORMAT_ sometimes you can not change the format but you can do much in a given format

5. FORMAT_ creativity

7. FORMAT_ should be suitable for purpose