2.  93% of bereaved families purchase flowers for funerals.  Sending flowers shows that you care.  Gives a comfort topic.  Played a significant roll in air freshening  Honoring the life of the decease.

3.  Once elaborate and massive – Now Smaller  In Lieu of flowers  Terminology difference in another region  Religion pieces are not as popular.  (South)- Easel, set or flat pieces are popular.  Popular Items include: Broken hearts, (very old and traditional), broken wheel missing one spoke, empty chair, gates ajar, and clocks to show the time of death.  Used to be hand tied arrangements, then went to easel designs

4.  Year round  Promotion- on cards/ advertise  Consultation- (private areas, have books, and order forms).  Order Form

5.  Casket Cover- Purchased by immediate family.  Easel or Casket sprays- Immediate family or extended family.  Boutonnieres- for all pall bearers.  Casket inset- purchased by children or grandchildren  Floral Garlands  Casket Scarf  Casket Blankets Casket Inset Designs  Set Pieces – Wreath, cross, heart, etc…  Pedestal Arrangements  Funeral Baskets

6.  Full or half couch on saddles  Message on ribbon- ex. “Loving Brother”  Floral garland  Casket scarf  Casket blanket- Military (flag)

7.  Pedestal Arrangements  Funeral baskets  Wall sprays

8.  Referrals  Survey Results  Flowers and Mechanics  Delivery of Flower Tributes  Identification of Sympathy Tributes and Enclosure cards  Containers Durable  Service – Flower Durability